[US webinar] YouGov Best Brand Rankings 2026 - US edition

Join YouGov’s experts on Thursday, January 29, at 2 PM ET/ 11 AM PT, for a deep dive into the findings from our annual Best Brand Rankings study, built on over 6 million consumer surveys responses across 28 markets.

Drawing on YouGov’s daily tracking of 10,000+ brands over the past year, the Best Brand Rankings 2026 reveal:

• The top 50 brands globally
• The top 10 brands in the US and other select markets
• The biggest improving brands in the US

What you’ll learn:

• Which brands topped the rankings, with expert analysis into what drove their success
• How brand preferences differ in the US compared to the rest of the world
• Emerging trends shaping consumer brand perceptions and buying behaviors
• How to apply YouGov’s six-attribute Index score to inform a smarter 2026 brand strategy

All registrants will receive access to the full report immediately following the webinar.

Don’t miss this opportunity to turn global consumer data into clear, actionable brand insight.

Meet the speakers

Ryan Gross, SVP Data Products, Client Services, YouGov

Ryan Gross is SVP of Data Products, Client Services at YouGov. Since joining the company in 2014 his teams have helped brands, agencies, media owners, and investors leverage YouGov’s suite of data products for planning, strategy, activation, and tracking of campaigns.

Prior to entering the market research field, he was a graduate of New York University and worked in experiential marketing for an FMCG company and advertising sales in tech. He is passionate about telling stories with data and finding unique ways to solve client challenges using YouGov’s deep well of syndicated data.

Mark Fantino, SVP and Head of Commercial, YouGov

Mark Fantino leads YouGov’s America’s Commercial team, helping brands, agencies, and insights leaders turn consumer, brand, and market intelligence into growth. He began his career at Accenture as a technical architect, where he built a strong foundation in data, technology, and analytics, skills that continue to shape his commercial approach today. With 25+ years in consulting, strategy, and sales, Mark is known for simplifying complexity and delivering results.

Before joining YouGov in 2025, he led global sales for Nielsen’s Marketing Cloud and has held dynamic, revenue-focused roles across multiple industries. Mark believes insights should be a growth engine, not a reporting function, and brings that philosophy to every client partnership.

Brandy Hecke, Senior Enterprise Account Director, YouGov

Brandy Hecke has over a decade of experience in market research, client development, and strategic partnerships across top-tier organizations including YouGov, Nielsen, Toluna, and The Harris Poll.  Brandy specializes in helping Fortune 500 brands unlock the full potential of consumer insights to drive growth, brand health, and bold business decisions.
Throughout her career, Brandy has built a reputation for partnering with marketing and insights leaders at Fortune 500 organization to deliver measurable ROI.

Brandy’s foundation in data analytics and brand strategy was shaped early in her career, where she sharpened my skills in market measurement, storytelling, and client engagement across roles in business development, partnership and analytics.

YouGov

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When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

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