United Kingdom 
Italia 
Deutschland 
France 
España 
International 
28
markets
6 million+
consumer surveys
10
country-specific deep-dives
What you’ll get inside YouGov Best Brand Rankings 2026
Not a snapshot. Not a popularity contest. An accurate view of brand performance grounded in consistent tracking over time.
- The top 50 global brands based on analysis across 28 markets.
- The top 10 best brands and most-improved brands for 10 key regions: Australia, France, Germany, Indonesia, Saudi Arabia, Singapore, Spain, Sweden, the UK, and the U.S.
- The voice of the customer: what real people think about this years’ top-performing brands.
Which brands come out on top this year?
Discover some of the top global brands based on 6 million+ surveys across 28+ markets.
From everyday how-tos to global trends, YouTube delivers. High marks for Quality, Satisfaction, and Recommendation reflect a brand that consistently connects with its audience.
New this year: Discover the why behind the rankings
A rank tells you who won. It rarely tells you why.
Go deeper with YouGov BrandIndex Voices – qualitative insight from real customers of top-performing brands. See what people actually say, using AI analysis to surface the themes fast – without losing the human truth behind the numbers.
Frequently asked questions
What is included in YouGov’s Best Brand Rankings?
The report includes the top 50 global brands based on analysis across 28 markets, as well as qualitative insights based on real responses from real people on our panel. It also features the top 10 best brands and most-improved brands for 10 key regions: Australia, France, Germany, Indonesia, Saudi Arabia, Singapore, Spain, Sweden, the UK, and the U.S.
Can I find out where I placed in the rankings?
Want to know where a brand ranked in your market? Get in touch to see if they met the eligibility criteria and discover where they ranked this year.
What score are YouGov’s Best Brand Rankings based on?
The rankings are powered by YouGov BrandIndex - our industry-leading brand health tracker - using an Index score that combines core brand perceptions including Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
Where does the data for YouGov Best Brand Rankings come from?
The data for YouGov Best Brand Rankings comes from YouGov BrandIndex, which is powered by 30 million+ panel members.
The voice of the customer comes from our new QualAI feature – which allows brands to commission a question and get continuous qualitative feedback. Real responses from real people on our panel, analysed by AI to give you immediate insight.
Which markets are included in YouGov’s Best Brand Rankings?
Global brand rankings include brands that are tracked in a minimum of 10 markets out of the 28 markets analyzed in total. The markets are Australia, Brazil, Canada, China, Colombia, Denmark, Egypt, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Philippines, Poland, Saudi Arabia, Singapore, Spain, Sweden, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.
The top 10 best brands and most-improved brands are included for 10 key regions: Australia, France, Germany, Indonesia, Saudi Arabia, Singapore, Spain, Sweden, the UK, and the U.S.
Trust YouGov’s brand monitoring services
Reality check: every decision you make impacts your brand, so you should ground it in real data on your audience. Leading organizations place their confidence in YouGov’s always-on, market leading intelligence tools and brand health tracking expertise.
