YouGov Surveys: Self-Serve market research, built for speed

Watch our demo video to see the full process in action: setting up your survey title and target market, building a targeted audience from our panel data, adding your questions, and reviewing pricing and sample size in real time. It's the fastest way to see how quickly you can go from an idea to a live survey.

Prices start from £0.80/$1.50 per survey complete and vary according to the number of questions, level of audience targeting, video length (if used), and target sample size. Price and sample size are shown as you build your survey, so you can always see exactly how many audience members you'll reach and control budgets.

As per our Terms of Use, you are not able to publish the results of your survey, to cite YouGov or YouGov Surveys: Self-serve or YouGov Surveys as a source of the results. To speak to YouGov about these permissions please get in touch.

For survey results that can be quoted and published in the media as YouGov Surveys, or questions about political issues or sensitive personal data, please see our researcher-supported Serviced solution.

Because of the size, verification, and track record behind it. YouGov's platform is built on more than 30 million registered panel members, with data gathered and refined daily over 20+ years, giving us a depth of consumer understanding that's hard to replicate.

Panel members are continuously and extensively verified, and independent researchers back this up: Pew Research Center found that YouGov "consistently outperforms competitors on accuracy." That reputation is also why YouGov data is one of the most frequently cited market research sources by the global press.

Currently, in YouGov Surveys: Self-serve you can reach audiences in Great Britain and the United States. If you need to reach audiences outside Great Britain and the United States, we offer a researcher-managed service in YouGov Surveys: Serviced.

Once your survey title and target market are set up, you can define the audience for your survey.

Our data is powered by the opinions of YouGov panelists. You can select between general population or design your own, ideal targeted audience.

Creating a targeted audience is as simple using the search bar to select from our millions of profiling datapoints, and then dragging and dropping to select your options. Our variables allow for granular targeting, meaning you can build and reach all types of audiences.

Once you're happy with your selections, choose the number of respondents you would like to reach with your survey, before designing your survey questions.

Watch our demo video to find out more.

YouGov Surveys: Self-serve supports a range of question types, so you can build the right survey for your research goals:

• Single choice - respondents pick one answer from a list
• Multiple choice - respondents can select more than one answer
• Image - show a picture and ask respondents to react to or choose between images
• Video - show a video clip and ask questions about it
• Text response - capture answers in respondents' own words
• Matrix / Grid - ask several related questions using the same answer scale
• Ranking - ask respondents to order options by preference
• A/B routing - show different respondents different versions of a question to compare reactions

You can also add instructional prompts to guide respondents through more complex questions.

Yes. Branching lets you route respondents down different question paths based on how they've answered a previous question. For example, showing different follow-up questions to people who are already aware of a topic versus those who aren't, or skipping sections that don't apply to them. There's no limit on the number of branches you can build, so you can create as many routes as your research design calls for.

You can add up to 20 answer options for single-choice, multiple-choice, and image questions in the survey builder. That is enough range to cover most research needs while keeping questions clear and easy for respondents to answer accurately. If your question needs more structure than that, our chat support team can help you find the best way to set it up.

Self-serve supports the following image and video formats:

• Images - JPG and PNG, ideally with a resolution higher than 600 x 800 pixels for the clearest display across devices.
• Videos - MP4 and MOV, up to a maximum file size of 500 MB (please compress larger files before uploading).

Using visuals in your questions is a good way to capture reactions to ads, packaging, or product concepts.

Yes. Whenever you reach out through chat support, one of our reviewers will help you script your survey and review it before it goes live.

Alongside that, you can:

• Use our AI-assisted scripting tools to generate and refine questions
• Access our library of help articles for step-by-step scripting guidance

For research that's more complex, needs publishing, or in a country other than the UK or US, we recommend YouGov Surveys: Serviced, our fully researcher-managed service.

Survey review can take up to 2 hours (during Monday-Friday business hours) depending on the survey length.

Client support is currently available 5 days a week. If you’d like to run a survey at the weekend, please reach out to us in advance and we will help review your survey.

Once your survey is closed, your results are available in YouGov Crunch - our powerful and easy to use data analytics tool, for deeper analysis.

You can publish a Self-serve survey using any of the following 3 payment methods:
1. Credit / Debit Card
2. Invoice (via a Sales Order form sent to you email)
3. Payment links (where you will be able to share the checkout page with others, so they can complete the payment themselves)