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Society and lifestyle

Between headlines and real understanding, there are hard facts. Find the truth behind the stories – from politics to parenting, dating to drinking. On this page, you’ll discover the latest research into trends and sentiment about our society. Let’s go behind the scenes of the reality show we’re all in.

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What do Britons think about the high street?
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Article
YouGov Behavioral: Top Film & TV (US & UK, January 2026)
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Report
How do Britons feel about crying?
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Article
Global brand health rankings reveal utility wins every time
Article
More than four in ten Britons say student debt should be forgiven
Article
From awareness to action: how effectively do the world’s top brands convert?
Article
One in five UK adults borrowed to cover Christmas holiday spending in 2025
Article
Most Britons think London is an unsafe place to live – Londoners disagree
Article
Based on where they live, how do English people draw the borders between North and South?
Article
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Article
Britons support trail hunting ban by 50% to 29%
Article
Europeans and Americans say state pension systems are unaffordable – but don’t support reform options
Article
How good was 2025 for Britons? And how do they feel about 2026?
Article
How many people intend to abstain from alcohol in January 2026?
Article
How many people intend to go vegan for January 2026?
Article
How do Britons feel about dancing?
Article
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
Report
What do you call the last Friday before Christmas?
Article
What New Year’s resolutions are Britons making for 2026?
Article
How do Britons feel about Crimbo and other names for Christmas?
Article
Half of workers still working from home at least some of the time in 2025
Article
Jury service leaves Britons with positive opinion of justice system
Article
The YouGov Big Survey on Christmas: What do Britons call Saint Nick?
Big Survey
The YouGov Big Survey on Christmas: The cost of Christmas
Big Survey
The YouGov Big Survey on Christmas: Favourite aspects of Christmas
Big Survey
The YouGov Big Survey on Christmas: Christmas dinner
Big Survey
The YouGov Big Survey on Christmas: Christmas activities and routines
Big Survey
The YouGov Big Survey on Christmas: Present shopping and giving
Big Survey
The YouGov Big Survey on Christmas: Decorating the halls
Big Survey
The YouGov Big Survey on Christmas: Celebration and the Christmas spirit
Big Survey
The YouGov Big Survey on Christmas
Big Survey
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
Report
England flag has become a racist symbol, say ethnic minority adults
Article
Race, heritage, and British / English identity: what do white and ethnic minority adults in England think?
Article
Do Britons support the return of corporal and capital punishment?
Article
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