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Society and lifestyle

Between headlines and real understanding, there are hard facts. Find the truth behind the stories – from politics to parenting, dating to drinking. On this page, you’ll discover the latest research into trends and sentiment about our society. Let’s go behind the scenes of the reality show we’re all in.

UK charity brand rankings 2025
Tariffs putting Britons off investing in equities
Most Britons expect tariffs to push prices up
After a shaky start to the year, consumer confidence bounced back in February 2025
Cancer Research UK leads YouGov’s 2025 Charity Rankings
Do the British public trust search engine AI summaries?
YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic
How GambleAware used YouGov insights to tackle gambling harms
5 key UK Christmas shopping trends for 2024
Christmas shopping 2024 – How UK parents are preparing for the holidays
The establishments with the cleanest and dirtiest toilets – according to Britons
Consumer confidence dipped in August 2024 as optimism around household finances fell
How Starlight Children’s Foundation created its best-performing campaign
Data Spotlight: Making Britons laugh - Humour hacks for advertisers
Data Spotlight: British bonds - Exploring dynamics of friendship in Great Britain
Beyond the​ feed: GB social media report 2024​
[Webinar] Unlocking survey insights: A hands-on guide to audience building
How to build and measure your brand’s success
A Cookieless World: Data Solutions for Growth
Do businesspeople like business jargon? Mostly, yes
Is the Comic Relief Telethon still relevant today? Britons weigh in
Two in five businesses expect the Spring Budget will leave the economy worse off
How Citizens Advice mapped interest in home retrofit with YouGov
Macmillan tops YouGov’s 2024 Charity rankings for the eleventh year running
How much does a consumer survey cost?
Business backs full expensing and increasing the minimum wage
Health and wealth: The top New Year’s resolutions and challenges for Brits in 2024
International Men's Day: 5 insights into British men’s mental health
Britons doing less to care for the environment compared to 2019
GB: WHSmith’s new measures for staff wellbeing - What do Britons in retail feel about mental health?
UK PR & social surveys calendar – summer 2023 edition
GB: Sainsbury’s launches six-week long donation drive - How likely are its shoppers to donate?
GB: McDonald’s launches face-painting fundraising initiative - Are customers big on charity?
The most financially rewarding – and personally fulfilling – employers, according to Britons
5 tips for using data to perfect your PR pitch
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