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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

Ahead of the Galaxy S26 Ultra’s rumoured release, what do the public think of Samsung?
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Debenhams Group scraps plans to sell PrettyLittleThing – but where does it fit into their portfolio?
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What’s the answer to Quiz’s commercial misfortune?
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Will a new owner take up Hobbycraft?
UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations
UK Biggest Brand Movers - February 2026
Top in tech: UK consumer electronics rankings 2026
What do Britons think about the high street?
adidas vs Nike: A close race in global brand perception
Global brand health rankings reveal utility wins every time
[On-demand UK webinar] Understanding the new health and wellbeing consumer
As River Island announces store closures, what do the public think of the brand?
Why Marks & Spencer topped YouGov’s Best Brand Rankings in the UK – again
IKEA’s new campaign puts the spotlight on quality – but what do consumers think?
From awareness to action: how effectively do the world’s top brands convert?
The Post Office and Fujitsu among the UK’s most improved brands – but is the Mr. Bates effect still lingering?
How Kärcher measures global product ownership with YouGov
UK Advertisers of the Month for December: Coca-cola, Waitrose and Tesco
Consumer confidence slumped over December 2025
How Estrella maintains category leadership with shopper behavioral data
Where UK beauty ads land: the channels regular make-up users notice most
Which brands saw the biggest gains in Ad Awareness over Christmas 2025?
One in five UK adults borrowed to cover Christmas holiday spending in 2025
How UK shoppers check if an online store is legit before purchasing
Don’t get fooled by cheap data: the data quality checklist every buyer needs
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Consumer trust in AI for retail remains low in Britain, especially among older adults
How many people intend to abstain from alcohol in January 2026?
How many people intend to go vegan for January 2026?
Season’s eatings: the top Christmas foods in Britain, the US, Germany, and France
How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
UK Biggest Brand Movers - December 2025
Globetrotter guide: GB international traveler outlook 2026
Brits are happy to use AI but still don’t trust it
UK Advertisers of the Month for November: John Lewis, Marks & Spencer, and Baileys
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