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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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Will Sephora boost M&S’s brand among younger shoppers?
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The bots and the basket: AI's role in Black Friday and Cyber Monday 2026 in Great Britain
Man holding shopping bag
How to use YouGov data to activate high-value audiences during the peak holiday season 2026
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Fresh minced meat is now often sold in vacuum sealed soft packets, as opposed to the larger rigid plastic packets previously used. Do you generally like or dislike the newer packaging?
Greggs is now the biggest coffee chain by store count. Is it the best?
Which alcohol brands lead with each generation in the UK?
Watch brands
  1. 1.Casio51%
  2. 2.Rolex46%
  3. 3.Seiko Watches40%
  4. 4.Swatch39%
  5. 5.TAG Heuer38%
Mexican dishes
  1. 1.Fajitas71%
  2. 2.Burritos66%
  3. 3.Nachos65%
  4. 4.Chili con carne64%
  5. 5.Salsa58%
Italian dishes
  1. 1.Garlic Bread84%
  2. 2.Lasagne83%
  3. 3.Pizza Margherita 74%
  4. 4.Spaghetti With Meatballs71%
  5. 5.Ravioli70%
British dishes
  1. 1.Roast Chicken87%
  2. 2.Fish and Chips86%
  3. 3.English Breakfast82%
  4. 4.Chips80%
  5. 5.Soup79%
Vegetables
  1. 1.Potatoes90%
  2. 2.Carrots87%
  3. 3.Garlic84%
  4. 4.New Potatoes84%
  5. 5.Red Onions83%
Fruits
  1. 1.Strawberries86%
  2. 2.Green Grapes81%
  3. 3.Bananas80%
  4. 4.Red Grapes79%
  5. 5.Blueberries78%
Dishes
  1. 1.Roast Chicken87%
  2. 2.Fish and Chips86%
  3. 3.Garlic Bread84%
  4. 4.Lasagne83%
  5. 5.English Breakfast82%
Fashion & Clothing brands
  1. 1.Levi's66%
  2. 2.Clarks63%
  3. 3.Next62%
  4. 4.TK Maxx62%
  5. 5.Adidas62%
Energy & utilities
  1. 1.Octopus Energy45%
  2. 2.British Gas34%
  3. 3.E.ON31%
  4. 4.Scottish Power25%
  5. 5.EDF Energy23%
Retail brands
  1. 1.Lego81%
  2. 2.Waterstones75%
  3. 3.Argos70%
  4. 4.The LEGO Store70%
  5. 5.B&M69%
Alcohol brands
  1. 1.Baileys56%
  2. 2.Smirnoff45%
  3. 3.Malibu42%
  4. 4.Pimm's42%
  5. 5.Jack Daniel's41%
Supermarket chains
  1. 1.M & S Food84%
  2. 2.Tesco77%
  3. 3.Sainsbury's75%
  4. 4.Aldi74%
  5. 5.Lidl73%
Luxury brands
  1. 1.Hugo Boss53%
  2. 2.Ralph Lauren47%
  3. 3.Calvin Klein46%
  4. 4.Ted Baker45%
  5. 5.Dior45%
Department & home stores
  1. 1.Marks & Spencer82%
  2. 2.B&Q76%
  3. 3.IKEA73%
  4. 4.John Lewis72%
  5. 5.Screwfix71%
Confectionaries
  1. 1.Magnum Classic Ice Cream83%
  2. 2.Maltesers82%
  3. 3.Cadbury Twirl81%
  4. 4.Kit Kat Four Finger78%
  5. 5.Galaxy Milk Chocolate78%
Food & snack brands
  1. 1.McVitie's82%
  2. 2.Walkers80%
  3. 3.McVitie's HobNobs Milk Chocolate79%
  4. 4.Galaxy78%
  5. 5.Kit Kat78%
Dining brands
  1. 1.Greggs69%
  2. 2.J D Wetherspoon55%
  3. 3.Domino's Pizza54%
  4. 4.Subway52%
  5. 5.Costa Coffee52%
Brands
  1. 1.M & S Food84%
  2. 2.Magnum Classic Ice Cream83%
  3. 3.McVitie's82%
  4. 4.Maltesers82%
  5. 5.Cadbury Twirl81%
Beverages
  1. 1.Robinsons72%
  2. 2.Yorkshire Tea71%
  3. 3.Ribena64%
  4. 4.7UP64%
  5. 5.Sprite63%
Beer & cider brands
  1. 1.Guinness53%
  2. 2.Peroni48%
  3. 3.San Miguel48%
  4. 4.Kopparberg45%
  5. 5.Kronenbourg 166444%
Home appliance brands
  1. 1.Bosch74%
  2. 2.Dyson67%
  3. 3.Russell Hobbs61%
  4. 4.Hoover61%
  5. 5.Tefal56%
What do you think is the maximum amount of time that a person should be allowed to sit at a cafe after buying one drink before it is fair for the cafe to ask them to buy something else or leave?
Multiple credit cards: Why Britons have them and how they manage their balances
If the ban on drinking alcohol within view of the pitch at football stadiums was lifted, do you think it would improve, worsen, or make no difference to the experience of watching football matches in a stadium?
Currently, there is a ban on drinking alcohol within view of the pitch at football stadiums in the top five leagues in English football. Do you think this ban should remain in place or do you think it should be abolished?
Will Primark’s move to home delivery keep the budget clothing brand competitive?
How to use Model Context Protocol (MCP) for market research
Do Brits shop for healthy and beauty products online or in store?
Do Brits shop for holidays online or in store?
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