United Kingdom 
Italia 
Deutschland 
France 
España 
International 
adidas vs Nike: A close race in global brand perception
Global brand health rankings reveal utility wins every time
[UK webinar] Understanding the new health and wellbeing consumer
As River Island announces store closures, what do the public think of the brand?
Why Marks & Spencer topped YouGov’s Best Brand Rankings in the UK – again
IKEA’s new campaign puts the spotlight on quality – but what do consumers think?
From awareness to action: how effectively do the world’s top brands convert?
The Post Office and Fujitsu among the UK’s most improved brands – but is the Mr. Bates effect still lingering?
How Kärcher measures global product ownership with YouGov
UK Advertisers of the Month for December: Coca-cola, Waitrose and Tesco
Consumer confidence slumped over December 2025
How Estrella maintains category leadership with shopper behavioral data
Where UK beauty ads land: the channels regular make-up users notice most
Which brands saw the biggest gains in Ad Awareness over Christmas 2025?
One in five UK adults borrowed to cover Christmas holiday spending in 2025
How UK shoppers check if an online store is legit before purchasing
Don’t get fooled by cheap data: the data quality checklist every buyer needs
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Consumer trust in AI for retail remains low in Britain, especially among older adults
Season’s eatings: the top Christmas foods in Britain, the US, Germany, and France
How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
UK Biggest Brand Movers - December 2025
Globetrotter guide: GB international traveler outlook 2026
Brits are happy to use AI but still don’t trust it
UK Advertisers of the Month for November: John Lewis, Marks & Spencer, and Baileys
Which Christmas ads are winning UK consumers so far in 2025?
How to connect research data with AI-driven audience activation
UK retail round-up 2025: key trends and insights
October 2025: Consumer confidence rises for the first time since May
The road ahead: UK next-gen car outlook 2025
What drives British shoppers: quality, brand reputation, or sustainable packaging?
Christmas on a budget: how Britons are planning their 2025 holiday meals
UK Biggest Brand Movers - November 2025
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
Mitchum’s armpit crisis leaves a mark on brand perception