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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

Could Waitrose’s shoplifting saga pose a real reputational risk?
energy drinks grocery store supermarket
As GAME prepares to close its remaining physical stores this month, will consumers miss the brand?
Photo by Leon Neal
Best bites 2026: UK quick service restaurant rankings
Cheesy hamburger with green salad and tomatoes
How Johnny’s BBQ Buddies tripled its buyer base with YouGov Shopper Segmentation
[UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze
YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): January-February 2026
Consumer confidence March 2026: Personal finance outlook at a 28-month low
How to measure customer satisfaction with market research
[On-demand UK webinar] The UK’s best QSR brands: who’s winning in 2026
As Unilever reportedly prepares to spin off Marmite, what do the public think of the savoury spread?
As Revolut receives a full UK banking licence, what do the public think of the fintech company?
UK Biggest Brand Movers - March 2026
Rapid grocery delivery in the UK: Awareness, usage trends and adoption barriers
UK fashion retailer rankings: M&S is the most considered fashion brand
Caffè Nero warns of rising prices. Will they affect the company’s brand perceptions?
Top threads: UK fashion retailer rankings 2026
Consumer confidence rose in February 2026
Weight loss drugs in Britain: How they’re changing grocery spending, takeaway consumption and food choices
Ahead of the Galaxy S26 Ultra’s rumoured release, what do the public think of Samsung?
Debenhams Group scraps plans to sell PrettyLittleThing – but where does it fit into their portfolio?
What’s the answer to Quiz’s commercial misfortune?
Will a new owner take up Hobbycraft?
UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations
UK Biggest Brand Movers - February 2026
Top in tech: UK consumer electronics rankings 2026
What do Britons think about the high street?
adidas vs Nike: A close race in global brand perception
Global brand health rankings reveal utility wins every time
[On-demand UK webinar] Understanding the new health and wellbeing consumer
As River Island announces store closures, what do the public think of the brand?
IKEA’s new campaign puts the spotlight on quality – but what do consumers think?
Why Marks & Spencer topped YouGov’s Best Brand Rankings in the UK – again
From awareness to action: how effectively do the world’s top brands convert?
The Post Office and Fujitsu among the UK’s most improved brands – but is the Mr. Bates effect still lingering?
How Kärcher measures global product ownership with YouGov
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