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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

UK Advertisers of the Month for December: Coca-cola, Waitrose and Tesco
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How Estrella maintains category leadership with shopper behavioral data
Where UK beauty ads land: the channels regular make-up users notice most
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Which brands saw the biggest gains in Ad Awareness over Christmas 2025?
One in five UK adults borrowed to cover Christmas holiday spending in 2025
How UK shoppers check if an online store is legit before purchasing
[GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Consumer trust in AI for retail remains low in Britain, especially among older adults
Season’s eatings: the top Christmas foods in Britain, the US, Germany, and France
How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
UK Biggest Brand Movers - December 2025
Brits are happy to use AI but still don’t trust it
Which Christmas ads are winning UK consumers so far in 2025?
UK retail round-up 2025: key trends and insights
October 2025: Consumer confidence rises for the first time since May
What drives British shoppers: quality, brand reputation, or sustainable packaging?
Christmas on a budget: how Britons are planning their 2025 holiday meals
UK Biggest Brand Movers - November 2025
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
Mitchum’s armpit crisis leaves a mark on brand perception
Dining out Report 2025 UK
UK advertisers of the month of September: iPhone, Amazon and Virgin Atlantic
Britain’s BNPL users: younger, female and financially strained
UK Biggest Brand Movers - October 2025
How GB consumers shop for autumn: Spending trends & habits
Halloween spending & shopping trends 2025 in Britain
Beauty standards:​ UK personal care brand rankings 2025
Enabling accessibility for visually impaired panellists
YouGov’s Panel Promise: what it is and why it matters
[Webinar] Beauty standards: Top personal care brands revealed
Young adults and women are more likely to buy beauty advent calendars in Britain
Participation in mega-sale events like Black Friday remains strong, but interest declines
Cart of the deal: Britain’s appetite for Black Friday & Cyber Monday 2025
From signal to discovery: The resilient brand advantage 2025
Free returns and flexibility: What UK shoppers expect from retailer return policies
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