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Unlock campaign success with our tools
The stakes are high when you’re developing a creative concept or launching an advertising campaign. The best way to improve and optimize before go-live? Test with your real-life target audience.
Urgent brief? Track consumer feedback instantly with fast turnaround research and results in real-time. Get those all-important insights on what’s resonating and why, with qualitative, open-ended responses from your target audience; from text responses analyzed with AI to hearing the real voice of your customers through video responses.
Lightbulb moments are fantastic, but it’s really all in the execution. True creative breakthroughs start with research surveys, focus groups and A/B testing. Organic responses and opinions build a crystal-clear picture of what works and what doesn’t, paving the way to campaign wins.
Innovative ad and creative testing tools
Know for real whether your ad messaging, creative or experience resonates, with YouGov’s representative panel, advanced testing tools and AI capabilities.
Testing times
What sounds great in a brainstorm might not sound great to real consumers. Will they love it or loathe it? Test ads with fast, cost-effective answers from the people who really matter – nationally representative or targeted audiences.
Get really confident about your creative
From go-live to going viral, successful campaigns and savvy strategies are data-backed. Send surveys directly to your audience or work with our team of research experts.
Eliminate blind spots, sharpen your messaging
Validated creative and advertising testing generates intelligence to inform high-performing campaigns. Analyze audience perceptions and develop messaging that truly aligns with their values. Discover how YouGov’s solutions will help you communicate effectively and build a stronger connection.
Surveys: Serviced
Quick-turnaround, researcher-supported omnibus and targeted Field & Tab research.Surveys: Self-serve
24/7 survey-building research platform with exceptional speed.Media, comms & channel strategy
Develop messaging that resonates, and reach your audience where they’re most receptive.Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
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Ad and creative testing case studies
Peek behind the campaign scenes; find out how we’ve helped clients run successful campaigns that captivate audience, using our testing tools to validate and shape their ideas.
Overall, the campaign exceeded targets and has been one of our best-performing appeals to date. Thanks for giving us such useful insights to help shape this campaign and future comms.
National Marketing & Communications Manager at Starlight Children's Foundation
Meet our experts
How to test drive your ideas
From setting objectives, creating variations, identifying audiences, and testing, to analyzing data, refining, and re-testing, dive into successful campaign theory with our editorial articles.
Creative and ad testing FAQs
How do I run creative or ad testing surveys?
When you’re looking at pre-testing your advertising copy, creative or messaging, you can follow our clear eight-step process.
- Define your objectives
- Create variations
- Identify your target audience
- Choose testing methods
- Surveys
- Focus groups
- A/B testing
- Gather and analyze data
- Iterate and refine
- Re-test and validate
- Monitor performance
Learn more in about getting started with ad testing.
What methodology does YouGov use to test pre and post campaign?
YouGov can choose audiences based on demographics, attitudes, behaviors, and even where they are in the consumer journey. We measure:
- The impact of ad exposure
- Brand and ad awareness (prompted and unprompted)
- Pre and post exposure to your creative
- The impact of existing relationships, brand and message recall
- Creative likability
- Attributes associated with your ads.
We also track positivity because of actions taken and brand consideration as a result of exposure, giving you insights to inform next steps.
Trust YouGov’s creative and ad testing research
The best brands rely on YouGov’s expertise to maximize ad performance with creative and advertising testing. Unveil realities with unparallelled accuracy, so you can create true moments of authentic audience connection.
