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Economy and business

When it comes to money, everyone has an opinion. What do people really think about spending trends, economic cycles, and the cost of living? Discover real-time data on trends and views about the economy and finance below. Unearth the truth behind what the public thinks with free research, articles, and reports.

[UK webinar] Insights without the team: Market research 101
Woman looking at laptop
Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed
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UK Biggest Brand Movers - April 2026
Man and woman in car driving
Can stablecoins find an audience in the UK?
How do Scots feel about new North Sea oil and gas developments?
UK Biggest Brand Movers - March 2026
How are Britons using AI at work?
UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations
UK Biggest Brand Movers - February 2026
What do Britons think about the high street?
Global brand health rankings reveal utility wins every time
From awareness to action: how effectively do the world’s top brands convert?
One in five UK adults borrowed to cover Christmas holiday spending in 2025
British banking preferences revealed: digital vs in-person
Europeans and Americans say state pension systems are unaffordable – but don’t support reform options
UK Biggest Brand Movers - December 2025
Half of workers still working from home at least some of the time in 2025
UK financial services round-up: trends and insights 2025
How high is the demand for subscription-style insurance in Britain?
The YouGov Big Survey on Christmas: The cost of Christmas
Christmas on a budget: how Britons are planning their 2025 holiday meals
UK Biggest Brand Movers - November 2025
How much does opposition to raising the basic rate of income tax vary by the level of increase?
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
Britons might use AI in financial service but not for advice
Scouse of Fraser: Why Sports Direct chose Liverpool for its new flagship store
What tax reforms would Britons support?
European Political Monthly: Europeans and the cost of living
Britain’s BNPL users: younger, female and financially strained
UK Biggest Brand Movers - October 2025
UK Biggest Brand Movers - September 2025
What Gen Z wants from their banks
UK Advertisers of the Month for August: webuyanycar.com, Jet2holidays, and Post Office
Who do Britons think are overpaid and underpaid?
Inside the UK hair care market: Concerns, motivations, and market signals
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