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Economy and business

When it comes to money, everyone has an opinion. What do people really think about spending trends, economic cycles, and the cost of living? Discover real-time data on trends and views about the economy and finance below. Unearth the truth behind what the public thinks with free research, articles, and reports.

One in five UK adults borrowed to cover Christmas holiday spending in 2025
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British banking preferences revealed: digital vs in-person
banking cashpoint ATM
UK Biggest Brand Movers - December 2025
Man and woman in car driving
UK financial services round-up: trends and insights 2025
How high is the demand for subscription-style insurance in Britain?
Christmas on a budget: how Britons are planning their 2025 holiday meals
UK Biggest Brand Movers - November 2025
How much does opposition to raising the basic rate of income tax vary by the level of increase?
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
Britons might use AI in financial service but not for advice
Scouse of Fraser: Why Sports Direct chose Liverpool for its new flagship store
European Political Monthly: Europeans and the cost of living
Britain’s BNPL users: younger, female and financially strained
UK Biggest Brand Movers - October 2025
UK Biggest Brand Movers - September 2025
What Gen Z wants from their banks
UK Advertisers of the Month for August: webuyanycar.com, Jet2holidays, and Post Office
Inside the UK hair care market: Concerns, motivations, and market signals
YouGov and Metricomm partner on a new tool which accurately quantifies the impact of media coverage on brand health
UK Biggest Brand Movers - August 2025
We polled UK SME leaders about AI adoption. Here’s what they said
UK Biggest Brand Movers - July 2025
Consumer Duty two years on: Have banks gotten better or worse in the eyes of the public?
June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorate
British business leaders on their companies’ PR efforts
UK Biggest Brand Movers - June 2025
Consumer Duty: 60% of GB adults show at least one characteristic that makes them potentially vulnerable customers
Tariffs putting Britons off investing in equities
Most Britons expect tariffs to push prices up
Unboxing online shopping: What Britons expect from retail & delivery
UK Biggest Brand Movers - May 2025
Have Trump tariffs affected willingness to invest in the stock market?
Consumer confidence sees a slight dip as household finance measures deteriorate
UK Biggest Brand Movers - April 2025
UK Phishing fears in the AI era
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