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Economy and business

When it comes to money, everyone has an opinion. What do people really think about spending trends, economic cycles, and the cost of living? Discover real-time data on trends and views about the economy and finance below. Unearth the truth behind what the public thinks with free research, articles, and reports.

UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations
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UK Biggest Brand Movers - February 2026
Man and woman in car driving
What do Britons think about the high street?
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Global brand health rankings reveal utility wins every time
From awareness to action: how effectively do the world’s top brands convert?
One in five UK adults borrowed to cover Christmas holiday spending in 2025
British banking preferences revealed: digital vs in-person
Europeans and Americans say state pension systems are unaffordable – but don’t support reform options
UK Biggest Brand Movers - December 2025
Half of workers still working from home at least some of the time in 2025
UK financial services round-up: trends and insights 2025
How high is the demand for subscription-style insurance in Britain?
The YouGov Big Survey on Christmas: The cost of Christmas
Christmas on a budget: how Britons are planning their 2025 holiday meals
UK Biggest Brand Movers - November 2025
How much does opposition to raising the basic rate of income tax vary by the level of increase?
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
Britons might use AI in financial service but not for advice
Scouse of Fraser: Why Sports Direct chose Liverpool for its new flagship store
What tax reforms would Britons support?
European Political Monthly: Europeans and the cost of living
Britain’s BNPL users: younger, female and financially strained
UK Biggest Brand Movers - October 2025
UK Biggest Brand Movers - September 2025
What Gen Z wants from their banks
UK Advertisers of the Month for August: webuyanycar.com, Jet2holidays, and Post Office
Who do Britons think are overpaid and underpaid?
Inside the UK hair care market: Concerns, motivations, and market signals
YouGov and Metricomm partner on a new tool which accurately quantifies the impact of media coverage on brand health
UK Biggest Brand Movers - August 2025
We polled UK SME leaders about AI adoption. Here’s what they said
Britons are reluctant to invest in the stock market
UK Biggest Brand Movers - July 2025
Consumer Duty two years on: Have banks gotten better or worse in the eyes of the public?
June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorate
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