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Campaign performance monitoring
What’s the impact of your campaign on brand health? Which marketing touchpoints or channels led to action? These are the ultimate questions brand teams and marketers must answer. How? By keeping a constant eye on performance to demonstrate return on investment.
It’s essential to track ad campaigns and their effect on your brand health during and after your campaigns. Evaluate campaign success, understand ROI, and inform future improvements with YouGov’s in-depth impact measurement and always-on marketing campaign tracking.
Get ready to understand how your efforts boost consumer perception and engagement, as well as tracking sponsorship reach, brand exposure, and online conversation in real-time.
16 brand health
metrics
Daily data
for always-on tracking
Fuel marketing mix
modelling
Effective campaign analysis
Has your campaign got people talking? Get the real picture of how your campaign is driving key brand health metrics, with always-on, daily data to instantly combat crises and optimize your activities.
Create a buzz
Explore whether you’ve reached people in the right way with YouGov’s campaign measurement tools, monitoring metrics like buzz, ad awareness and word-of-mouth. Compare the real impact on those who’ve seen your ad vs. those who haven’t.
Spark conversation, ignite conversion
View your campaign’s influence in real-time with daily data on brand perception shifts that digs deeper into real audience opinions. Improve the accuracy and effectiveness of your marketing mix model by linking it to quality research data.
Measure your marketing impact
Research data can be used to analyze campaign effectiveness, including its impact on sales and other performance metrics, by constantly tracking customer behavior and opinion. Focus your budget on the places that yield the greatest ROI, with data-informed, optimized campaigns.
YouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Competitor monitoring
Understand your competitors through the eyes of the people who know them best.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Not sure what solution you need? Let's chat.
Get in touch
Campaign management and attribution case studies
Discover how to strengthen the explanatory and predictive power of your marketing measurement by seeing how we’ve helped clients track campaign performance.
“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
- Dan Urban, Vice President of Ad Sales Research, FOX Sports
Meet our experts
Real talk about real campaigns
Read the latest editorial articles all about campaign measurement in practice.
Campaign measurement and attribution FAQs
How does YouGov conduct campaign validation?
One thing’s for sure: successful campaigns create change. To do this, they need to cut through to resonate and create a response. Have you reached the right people? Do they recall your campaign and brand? Has the message been understood? Did the campaign result in the change you wanted?
YouGov’s research infrastructure and wealth of existing data allow us to create the exact target groups you want to reach. We can track them through your activity and if your campaign changes, you can easily change the profile targets.
Our campaign evaluation starts with YouGov BrandIndex, which tracks your brand and competitor daily. It tracks 16 key metrics, including advertising awareness, buzz, perception measures and purchase funnel metrics. With 15+ years of historical data, you can compare data with past campaigns and benchmark against the competition.
Let’s go deeper and ask why customers are reacting as they are, what’s cutting through and what isn’t, with trigger questions or qualitative AI analysis of audience responses in BrandIndex.
To monitor specific KPIs for your brand, we can help you run a Custom Tracker for an in-depth look at campaign measures to focus on niche audiences. You can also split your sample and measure different executions across platforms, compare the exposed with the non-exposed, and understand whether your campaign is working.
How does YouGov data work in marketing mix modeling?
You can support media mix modeling or marketing mix modeling (MMM) with essential, high-quality research data. YouGov’s brand tracking data has impressive coverage, consistency and history, with:
- Consumer sentiment tracking over 17+ years across over 27,000 brands
- 16 key consumer funnel, media, and perception metrics, including awareness and consideration
- A nationally representative sample with demographic granularity.
Discover how YouGov data can increase the quality of the insights generated from your MMM with our guide on how research data improves marketing mix modeling.
Trust YouGov’s marketing campaign tracking
Leading brands trust YouGov to deliver actionable intelligence that maximizes campaign performance and ROI across your marketing channels. Access transformative data that will shape your strategy and competitive advantage.
