What makes a brand stand out enough that customers are willing to recommend it to others? From fashion favourites, to ultra-reliable carmakers and purpose driven cosmetics brands, some companies have the ability to turn positive customer experiences into powerful consumer advocacy.
Join us on 16 September at 11am BST as YouGov experts explore the 2026 UK Recommend Rankings, revealing the top recommended brands and biggest improvers across key sectors including automotive, food and beverage, financial services, dining, beauty, and more. We'll uncover which brands are leading the rankings, which are climbing fastest, the trends shaping consumer recommendations, and what these insights reveal about building stronger customer relationships.
During this webinar, you'll learn:
- Why and how consumers typically recommend a brand
- Which brands earned the highest recommendation scores among their current customers in 2026
- Which brands made the biggest year over year improvements in consumer recommendation
- The sectors and brands driving the strongest consumer advocacy
- Key insights from YouGov BrandIndex data on what makes consumers more likely to recommend certain brands
Registrants will also receive early access to YouGov's 2026 Recommend Rankings report before its public release. Join us to discover the brands consumers recommend most, the year's top improvers, and the trends shaping consumer advocacy.
Speakers
Sarah Hutinchson, Key Account Director, Consumer Brands, YouGov
Sarah Hutchinson has spent 20 years in varying Account Manager roles, working with some of the leading consumer brands. Prior to becoming the Key Account Director of the Consumer Brands in early 2021, Sarah spent 2 years as part of the YouGov New Business team and was responsible for YouGov’s BrandIndex and Profiles solutions.
Sarah spent her previous years at data analytics companies, including GlobalData and Verdict and was a founding member of Research & Analytics company Conlumino (now Global Data Retail).
Ag Hoffman, Consumer Research Director, YouGov
Ag Hoffmann is an experienced researcher with over 20 years in the field, working across a variety of sectors and a range of research techniques & approaches like segmentations, U&A, brand and campaign tracking and concept testing. She is an advocate of innovative research methodologies believing that as consumer habits evolve, we need to find increasingly new and interesting ways of collecting information that is verifiable and reliable. At YouGov, Ag has been focused on research in the Consumer and Wellness sectors, working with clients such as Trainline, Howdens, Healthspan, Boden and Asda.