YouGov collects consumer confidence data every day, conducting over 6,000 interviews a month.

Respondents answer questions about household finances, property prices, job security and business activity, capturing their views on the past 30 days and on their forecast for the coming 12 months.

Consumer Confidence July 2026: Headline figures see little movement, but confidence in household finances improves

  • Overall index rises (+0.2)
  • Retrospective household finance measures improve (+2.9), as does outlook (+3.3)
  • Workers less confident about business activity (Past 30 days: -3.3, outlook: -1.5).

Overall consumer confidence saw incremental movement in July 2026, according to the latest data from YouGov and the Centre for Economics and Business Research (Cebr). The index rose from 105.3 to 105.5 (+0.2) in a month that saw a mixture of positive and negative stories.

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Newly minted Prime Minister Andy Burnham has some cause for celebration: both retrospective and outlook household finance measures saw upticks for the third month running. Retrospective scores rose from 84.0 to 86.9 (+2.9), while outlook jumped from 85.1 to 88.5 (+3.4). Recent ONS Consumer Price Index data indicates that inflation has been falling lately, although it is speculated that energy bill increases could impact this for the worse.

Less encouragingly, workers were more likely to report slowing business activity in July 2026. Measures for the past 30 days showed a drop of -3.4 points from 108.3 to 104.9, while outlook dropped from 116.7 to 115.2 (-1.5). They were more positive about their own job security. The retrospective metric saw an increase from 92.1 to 92.3 (+0.2), while outlook rose from 115.3 to 116.1 (+0.8). 

Finally, measures tracking house prices were divided. Homeowners were more optimistic about prices over July, with scores for the past 30 days rising +0.6 points from 110.8 to 111.4 (+0.6). But measures for the next 12 months were less positive, with scores falling from 130.0 to 128.5 (-1.5).

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