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Health & pharma

Understand what’s shaping health and pharma through the lens of real people. Access trusted insights on physical and mental health, treatments, and industry trends, all grounded in continuous consumer data. From emerging shifts to established patterns, explore articles, reports, and events designed to help you stay ahead of change.

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Has UnitedHealthcare’s brand health recovered?
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Over the last three months, 8% of Americans first turned to AI for health information or advice
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How important is the quality of your air to you?
Do you ever change your behavior because of bad air quality?
Is the air quality in your area currently being affected by wildfires?
On a typical day, how is the overall quality of the air in your area?
Would you approve or disapprove of the military screening all members of the military who are 30 or older, including women, for testosterone deficiency, and offering voluntary hormone treatment for those with low testosterone?
Do you think that for women increasing their testosterone levels is generally...?
Do you think that for men increasing their testosterone levels is generally...?
Smoking habits
Skincare & cosmetics brands
  1. 1.Vaseline71%
  2. 2.Neutrogena65%
  3. 3.Bath & Body Works62%
  4. 4.Olay59%
  5. 5.CeraVe58%
Hospitals
  1. 1.Mayo Clinic67%
  2. 2.Johns Hopkins Medicine60%
  3. 3.Cancer Treatment Centers of America56%
  4. 4.Veteran's Health Administration44%
  5. 5.Cedars-Sinai38%
Hair care brands
  1. 1.Head & Shoulders57%
  2. 2.Herbal Essences52%
  3. 3.Pantene51%
  4. 4.TRESemmé44%
  5. 5.Garnier42%
Drug brands
  1. 1.Band-Aid82%
  2. 2.Tylenol74%
  3. 3.Icy Hot67%
  4. 4.Benadryl67%
  5. 5.Neosporin66%
Household & personal care brands
  1. 1.Dawn82%
  2. 2.Ziploc79%
  3. 3.Clorox78%
  4. 4.Dove78%
  5. 5.Kleenex77%
What factors do Americans consider when choosing medical treatments?
Sector favorability: Tobacco
Sector favorability: Pharmaceuticals & biotech
Half of Americans support eliminating health insurance companies and several other socialist policy proposals
Influencer marketing insights: One in four Americans discover products through influencers in 2026
[US livestream] The new search journey: How AI is changing online discovery
How Halodoc strengthened its market position in a post-COVID Indonesia with YouGov
Mumps, Measle, Rubella Vaccine
Medical advice via video
Would you say that you personally have felt the effects of climate change, or not?
[On-demand US session] Skip happens: Why podcast ads still earn trust
Mental health - person to talk to
Weight and body image
GLP-1 weight loss drug users may be due for a wardrobe reset – which fashion brands are they eyeing?
Among the following, which do you think has played the biggest role in any overall change in Americans' happiness since the 2010s?
Carbon pricing means requiring businesses to pay a fee for each ton of carbon dioxide emissions they cause. Do you think that carbon pricing is good or bad?
Do you have a favorable or an unfavorable opinion of Earth Month?
When you're shopping, how easy is it for you to tell which products and services are sold by businesses that are committed to the environment?
Would you be more or less likely to purchase products and services from a business that is committed to the environment?
How much do you think consumer choices by individual Americans affect the environment?
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