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Health & pharma

Understand what’s shaping health and pharma through the lens of real people. Access trusted insights on physical and mental health, treatments, and industry trends, all grounded in continuous consumer data. From emerging shifts to established patterns, explore articles, reports, and events designed to help you stay ahead of change.

What factors do Americans consider when choosing medical treatments?
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Sector favorability: Tobacco
Sector favorability: Pharmaceuticals & biotech
Half of Americans support eliminating health insurance companies and several other socialist policy proposals
Influencer marketing insights: One in four Americans discover products through influencers in 2026
[US livestream] The new search journey: How AI is changing online discovery
Mumps, Measle, Rubella Vaccine
Medical advice via video
Would you say that you personally have felt the effects of climate change, or not?
[On-demand US session] Skip happens: Why podcast ads still earn trust
Mental health - person to talk to
Weight and body image
GLP-1 weight loss drug users may be due for a wardrobe reset – which fashion brands are they eyeing?
Among the following, which do you think has played the biggest role in any overall change in Americans' happiness since the 2010s?
Carbon pricing means requiring businesses to pay a fee for each ton of carbon dioxide emissions they cause. Do you think that carbon pricing is good or bad?
Do you have a favorable or an unfavorable opinion of Earth Month?
When you're shopping, how easy is it for you to tell which products and services are sold by businesses that are committed to the environment?
Would you be more or less likely to purchase products and services from a business that is committed to the environment?
How much do you think consumer choices by individual Americans affect the environment?
Skincare & cosmetics brands
  1. 1.Vaseline73%
  2. 2.Neutrogena65%
  3. 3.Bath & Body Works61%
  4. 4.Olay59%
  5. 5.CeraVe58%
Hospitals
  1. 1.Mayo Clinic62%
  2. 2.Johns Hopkins Medicine54%
  3. 3.Cancer Treatment Centers of America51%
  4. 4.Veteran's Health Administration38%
  5. 5.University of Texas MD Anderson Cancer Center36%
Hair care brands
  1. 1.Head & Shoulders57%
  2. 2.Herbal Essences50%
  3. 3.Pantene49%
  4. 4.TRESemmé43%
  5. 5.Garnier40%
Drug brands
  1. 1.Band-Aid84%
  2. 2.Neosporin73%
  3. 3.Tylenol66%
  4. 4.Advil66%
  5. 5.Benadryl65%
Household & personal care brands
  1. 1.Dawn84%
  2. 2.Ziploc80%
  3. 3.Kleenex78%
  4. 4.Energizer76%
  5. 5.Bounty75%
Forever young? U.S. anti-aging report 2026
[On demand US webinar] The age of anti-aging: What U.S. consumers are doing to stay young
Vaccines and Disease | March 2026
Spring allergy season is underway and it’s reshaping the OTC aisle
Health and Weight | March 2026
Many Americans like the concept of TrumpRx, but the name turns off some of them
TrumpRX | February 2026
Do you think there will be more or less pollution in the U.S. at the end of Trump's second term than there was at its start?
Do you think government regulation of greenhouse gas emissions should be...?
Do you think greenhouse gas emissions threaten human life and well being?
Have you ever received a prescription for a medication and not filled it because you could not afford to pay for the drug?
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