The growing use of GLP-1 medications is creating new considerations for the food industry. As appetite-suppressing treatments such as Ozempic and Wegovy become more widespread, food manufacturers and restaurant chains are adapting their offerings, from smaller portion sizes to products designed around the nutritional needs of GLP-1 users.
YouGov Profiles data gives us an insight into the dietary habits of GLP-1 users in the U.S. The analysis explores their food-related concerns and considerations as well as the frequency with which they consume different food groups.
GLP-1 users are more concerned about sugar and carbohydrate content than the nationally representative adult population
Sugar levels are the most widely cited food-related concern among GLP-1 users, with nearly half (49%) saying they are particularly concerned about this aspect of their food, compared with 43% of U.S. adults overall.
Salt levels are another relatively prominent concern, cited by 38% of GLP-1 users compared with 34% of all adults. The difference is similar for fat content (32% vs. 28%).
One of the largest differences, however, concerns carbohydrates. Just over one in five GLP-1 users (21%) say they are particularly concerned about carbohydrate content, compared with 15% of the wider population.
Not all nutritional factors show the same pattern. Concerns about calorie content are virtually identical between the two groups (28% each), while protein content is cited by 19% of GLP-1 users and 20% of all U.S. adults.
Freshness also remains an important consideration for both audiences, with 39% of GLP-1 users and 40% of adults overall identifying it as a particular concern.
Convenience is the leading factor for GLP-1 users' food choices
When it comes to deciding what to eat, GLP-1 users place slightly greater emphasis on convenience than cost.
Convenience is cited by 57% of GLP-1 users, compared with 55% who consider cost. Among all U.S. adults, the order is reversed, with cost (59%) ahead of convenience (53%).
Variety is another point of difference. More than two in five GLP-1 users (43%) say they take variety into account when deciding what to eat, compared with 36% of the wider population.
Dietary restrictions and allergies also feature more prominently among GLP-1 users (26% vs. 21%), while the type of cuisine is considered by 36%, compared with 32% of all adults.
Interestingly, GLP-1 users are somewhat less likely to cite the general health content of food as a factor in their decisions (38% vs. 43%). This contrasts with their greater concern about specific nutritional components such as sugar, salt and carbohydrates.
Time required to prepare or acquire food is another factor that features less prominently among GLP-1 users (43% vs. 48%).
GLP-1 users are less likely to consume fruit and vegetables daily than the nationally representative adult population
Small but noteworthy differences also show up in how frequently GLP-1 users consume different types of food.
Just over two in five GLP-1 users (43%) say they eat fruit or vegetables at least once a day, compared with nearly half of all U.S. adults (49%). However, the gap narrows when looking at consumption at least once a week, with 82% of GLP-1 users and 85% of all adults reporting this frequency.
Daily meat consumption is also somewhat less common among GLP-1 users, at 37% compared with 42% of all adults. However, GLP-1 users are slightly more likely to consume meat at least weekly (87% vs. 84%).
The differences are smaller for other food groups. Dairy products are consumed daily by 44% of GLP-1 users, compared with 46% of all adults, while the corresponding figures for cereals are 16% and 18%. Legumes are consumed daily by around 5% of both groups.
However, these figures measure how frequently foods are consumed rather than the quantities eaten, so they do not necessarily indicate differences in total food intake.
Overall, the data suggests that GLP-1 users have some distinct food-related priorities, particularly around sugar, carbohydrates, convenience and variety. But these differences do not translate into higher daily consumption of fruit and vegetables.
Methodology: YouGov Profiles is based on continuously collected data through rolling surveys, rather than a single limited questionnaire. Figures are drawn from responses collected between October 2025 and October 2026, using a 52-week dataset updated weekly. Data is nationally representative of adults (18+) in the U.S. and weighted by age, gender, education, region, and race. This analysis compares GLP-1 users with all U.S. adults. Figures are rounded to the nearest whole percentage point.