Is the new generation of carmakers gaining traction with US car buyers?Download report

From sleek new designs to the rise of EVs, the auto industry is experiencing its biggest transformation in decades. A new wave of carmakers has arrived, but competition is fierce for spots in America’s driveways.

YouGov’s US next-gen car outlook 2025 report uncovers how emerging car brands like Rivian, Polestar, and Lucid Motors are faring among US consumers, and what can make these new brands more appealing to prospective car buyers.

Download the full report to discover:

  • How do income, age, and gender impact car buying preferences and concerns?
  • Which emerging car brands are already starting to be household names?
  • Who are America’s near-term car buyers amid concerns over tariffs?
  • What do near-term car buyers need to see from next-gen car brands to consider buying from them instead of traditional car makers?
  • What makes consumers hesitate the most when considering buying from an emerging brand?
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