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Sports sponsorship measurement and analytics solutions

Game-changing international sports intelligence. Maximize the ROI of your sports sponsorship with measurement and unique data that supports your commercial growth and improves strategic decision-making.

Sports sponsorship measurement and analytics solutions - Intro

Unlock actionable insights with advanced sports sponsorship tracking

Is the brand awareness and affinity generated by your sports sponsorship boosting your bottom line? In reality, sponsorship is a big investment. It’s essential to have accurate data across the whole sponsorship journey.

You first need to identify the right sponsorship opportunities for your brand and identify clear affinities, by understanding your audience. You’ll secure solid sponsorship partners with that compelling data story. Then, test responses to your different messaging with your real audience. And, finally, measure everything from brand exposure and consideration uplift to asset and partnership valuation. Behind all of this? Accurate data you can trust.

Plan, deliver and assess your sports sponsorship and brand exposure with YouGov’s elite-level research expertise. Have you backed a real winner? Find out by measuring before and after spend.

Why

Ensure sports sponsorship success

Find the perfect sponsorship match, and go beyond traditional media measurement. With deep expertise in sponsorship, viewership and digital media, YouGov experts can track everything from TV exposure and press coverage to partnership awareness and brand fit analysis.

How

Always-on media measurement

Drive partner value and make brand exposure clear and credible, with YouGov’s proprietary image recognition software. Track the source, duration and quality of exposure across TV, press and social, then convert this exposure into value with our Brand Impact Score.

What

Fuel your competitive edge

Assess sponsorship potential and brand exposure across metrics including frequency, duration, and degree of clutter. YouGov’s research experts deliver insights via reports, models, presentations, dashboards, and APIs – to suit your needs.

Sports sponsorship measurement case studies

See how leading brands secure, plan and track sponsorship with sports clubs and properties, with our success stories.

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Premiership Rugby
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“YouGov tools allowed us to add an extra layer of depth to our partnership proposals and helped us sign meaningful sponsors by demonstrating the value that brands can achieve by working with us.”

Jonathan Neill, Commercial Director, Rugby League World Cup

View case study

Supporting champions, driving results

Power ahead by reading our expert-authored articles about measuring sponsorship and partnership performance.

Trust YouGov’s sports sponsorship measurement

We strive to enable AI that delivers intelligence you can actually use. Accuracy only matters if you can act on it. YouGov technology helps to uncover hidden trends and opportunities, thanks to reliable, accurate, real data.