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Understand the patterns behind emerging trends
Sometimes it’s the imperceptible changes that reshape everything. The tricky thing is, they’re often really hard to spot.
If you need to keep ahead of emerging tech and trends, it’s important to use longitudinal data to understand shifts in opinion and behavior over time. Stay ever-alert to spotting new opportunities for innovation and be the most adaptable to future demands with YouGov’s depth and breadth of data.
Whether you want to understand what drives tech adoption or learn about consumers in your industry with pinpoint precision, our always-on, historical data will help you understand the patterns behind emerging trends.
Reveal the unknown unknowns
Keeping a keen eye on your industry with the latest intelligence will help you spot the relationship between your audience and their changing habits, opinions and behaviors to give you a competitive edge.
You just don’t know what you don’t know
Explore industry-specific data on trends by deep diving into open-ended survey questions. Easily analyze key response themes with AI to spot patterns emerging.
The only constant is change
There isn’t time to stand still in today’s competitive environment. Reinvention is everything. Opportunities are revealed with intelligence that tells you exactly what your consumers love watching, listening or doing – and when.
Research for emerging technology and trends
Trend and affinity data unlock hidden insights into your target audience. What TV shows are they binge-watching? How do they interact with your brand online? What products or services have they recommended? Meet consumers where they're heading with research into emerging tech and trends that will help you stay future-focused.
Qualitative Research
Identify what really matters, in the real words of your customers and audience.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
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Emerging technology and trends case studies
Discover how we’ve helped leading brands stay ahead with our client success stories.
The YouGov team was incredibly collaborative and worked quickly to field the survey across all markets. The YouGov name also helped us to land media coverage because journalists trust the data and methodology will be top notch.
Global Director of Public Relations at Consensys
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The latest insights and trends
What’s the best way to weave emerging trends into your understanding of the landscape you operate in? Keep up to date with the latest editorial coverage of shifts and sways in behavior and attitudes.
Trust YouGov’s emerging technology and trends research
YouGov’s real-time updates reflect changing trends and behaviors. Our approach to technology is to maximize the speed and accuracy of research without compromising the integrity of our data. Gain deeper insights with our powerful tools, dashboards and AI, helping you uncover hidden trends and opportunities.
