Key findings:
- 86% of U.S. adults have at least one television at home, with two TVs the most common setup (25%).
- Half of Americans (50%) say their primary television is a Smart TV, far ahead of other types.
- Larger primary screens are more common in households with more TVs: 56% of Americans with four or more televisions have a primary screen larger than 50 inches, compared with 19% of those with one TV.
American households vary considerably in their TV setups, from a single television to several screens around the home, new analysis from YouGov Profiles finds.
The data assesses how many televisions Americans have, the type of set their primary TV is and how its size differs by the number they have.
Two TVs is the most common setup in American households
More than eight in ten U.S. adults (86%) say they have at least one television in their household, while 14% say they have none.
The most common set up is having two TVs (25%), followed closely by having one television (22%) and three sets (19%).
It is a lot less common to have more than three TVs at home: 11% of Americans have four, 5% have five and 2% have six. A further 2% report having seven or more.
Smart TVs account for half of Americans’ primary televisions
Smart TVs are the most common type of primary or main television in American households, with half of U.S. adults (50%) saying it is the type of set they watch most.
Other types account for much smaller shares: 9% identify their main television as an LCD set, 9% as an HD TV, 5% as an OLED TV and 3% as a plasma TV. Around one in five (21%) say they do not know what type their primary television is, while the remaining responses are spread across other less common set types.
Americans with more TVs at home tend to have a larger main screen
Those with more TVs are most likely to have larger screens for their main television.
Among U.S. adults with just one TV at home, 19% say their primary screen is larger than 50 inches, rising steadily for those with two (34%) and three (43%) televisions. However, among Americans with four or more TVs, a majority (56%) have a primary screen larger than 50 inches.
The pattern reverses for smaller screens. For example, 17% of Americans with one TV have a primary screen that is between 26 and 32 inches, compared with 11% of those with two TVs, 8% with three and just 6% among those with four or more.
Methodology:
YouGov Profiles is based on continuously collected data through rolling surveys, rather than a single limited questionnaire. Figures are drawn from responses collected between October 2025 and October 2026, using a 52-week dataset updated weekly. Data is nationally representative of adults (18+) in the US and weighted by age, gender, education, region, and race.
Image credit: Getty Images
