
Shinmin Bali
Senior Business Data Journalist
Music consumption trends 2026: Who's listening more – and what's driving discovery?
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Openness to paid social media features varies by how Americans use social media
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Electric cars and connected homes: How technology adoption extends beyond the driveway
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Gen Z's top water brands in 2026: What's quenching younger Americans' thirst?
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The gender divide: How U.S. men and women shop differently
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Over the last three months, 8% of Americans first turned to AI for health information or advice
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OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see
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What factors do Americans consider when choosing medical treatments?
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How do American beer drinkers discover new types of alcoholic beverages?
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Why 36% of Americans are drinking less alcohol in 2026
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Decoding large household appliance purchases: How motivations shift across generations
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Etsy's brand visibility in the U.S. rises following recent campaign launch
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The grocery habits of higher-income Americans
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One in five TikTok users in the U.S. are Baby Boomers, but who are they?
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Budweiser’s ‘Great Delivery’ campaign drives rise in Ad Awareness
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Consumer concern: Americans increasingly concerned about ingredient safety in everyday products
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How men and women in the U.S. differ in gift-giving habits
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How Discord gamers differ from general gamers in the U.S.
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Heavy social media users in the U.S. are more engaged with ads and buying across categories
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One in four Americans say Oscar wins make them more likely to see a film in cinemas
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How Americans communicate in 2026: The rise of messaging & AI trends
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What’s stopping non-EV intenders from considering an electric vehicle?
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Data privacy day US 2026: How concerned are Americans about data security?
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Americans show low appetite for new tech this holiday season
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Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season
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In-depth: What Americans want from the auto dealership and showroom experience
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How income shapes the hunt for a new vehicle in America
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Among American perfume users, scent and price outweigh brand in fragrance choices
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5G in the U.S.: Over six in ten Americans say the technology improves digital experiences
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Most Americans use AI for quick answers, but avid users trust it more
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Younger Americans grow more doubtful of health insurers’ value for money
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From price to range: what drives tire choice for gas vs. EV owners
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How Gen Z and other generations perceive healthcare and pharma in the U.S.
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US hair care trends 2025: Consumer concerns, routines, and market
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Racing for attention: Santander’s push for visibility among American motorsport fans
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What economy-conscious travelers want from hotels - and how Hilton measures up
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