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Sports & esports

Budding athlete, sports superfan, or gamer? Whether it’s a real-life sport, or virtual reality you’re passionate about, you can stay on track with the latest accurate research on trends and public opinion. Face facts with free research, articles, reports and events focused on sports, esports and video gaming.

Has Dove Men+Care found its FIFA World Cup footing?
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UEFA Champions League final sponsorship exposure metrics: Who won the game?
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[US livestream] The new search journey: How AI is changing online discovery
AI chatbot computer image
FIFA World Cup 2026 is already outscoring the 2022 edition in the U.S.
If the Knicks are invited to the White House to meet with President Trump, do you think they will or will not go?
If the New York Knicks — who won the NBA title on Saturday — are invited to the White House to meet with President Trump, do you think they should or should not go?
Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think
Do you approve or disapprove of Donald Trump's plan to attend Game 3 of the NBA finals in New York on Monday?
What Americans say about ICE, safety, and human rights as factors in the 2026 World Cup
What Americans think about the 2026 World Cup
Brand XBOX gains momentum with gamers under Asha Sharma
[On-demand US session] Skip happens: Why podcast ads still earn trust
Soccer is gaining ground in the U.S. ahead of the FIFA World Cup
How to target World Cup audiences: activating fan segments for smarter ad campaigns
Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.
Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix
Have you ever attended a tailgate for a sporting event?
How important do you think tailgating is to the overall experience of a sporting event?
FIFA World Cup 2026 global brand handbook
Which men’s team do you want to win the NCAA March Madness basketball tournament this year?
How Priority Partnerships turned survey data into industry authority
Has Olympic gold translated into gains for the NHL?
[US-recording] From smart homes to smartphones: The tech brands Americans love
Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic
Sport tourism: Measuring fan appetite report
Who do you think is the greatest American athlete who has competed in the Winter Olympics?
How World Netball measures global netball participation using YouGov Sport
The ad plays that paid off on Super Bowl Sunday 2026
[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?
Twice as many Americans tuned in to Bad Bunny's Super Bowl halftime show as watched Kid Rock
Celebrity recall: Who scored big in Super Bowl 2026 ads
YouGov Sport Global Buzz Rankings 2026
[On-demand US webinar] From smart homes to smartphones: The tech brands Americans love
Which of the following best describes how much of the Super Bowl you watched this year?
Which of the following parts of this year's Super Bowl broadcast did you enjoy the most?
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