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Sports & esports

Budding athlete, sports superfan, or gamer? Whether it’s a real-life sport, or virtual reality you’re passionate about, you can stay on track with the latest accurate research on trends and public opinion. Face facts with free research, articles, reports and events focused on sports, esports and video gaming.

[US-recording] From smart homes to smartphones: The tech brands Americans love
women swiping screen
Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic
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Sport tourism: Measuring fan appetite report
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How World Netball measures global netball participation using YouGov Sport
[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?
Twice as many Americans tuned in to Bad Bunny's Super Bowl halftime show as watched Kid Rock
[On-demand US webinar] From smart homes to smartphones: The tech brands Americans love
What Americans think about the Super Bowl and Bad Bunny
adidas vs Nike: A close race in global brand perception
Half of Americans plan to watch the Super Bowl and slightly more will tune in to the Winter Olympics
Global brand health rankings reveal utility wins every time
From awareness to action: how effectively do the world’s top brands convert?
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
Most Americans use AI but still don’t trust it
How Harlequins powered partner growth with YouGov’s audience intelligence
How MLB can build on its rising in-stadium momentum?
How Podium Analytics tracks public perceptions of sports injury
Do female protagonists bring more women gamers to the table?
US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
How to amplify sponsorship value with fan data
[Webinar] Beauty standards: America's top personal care brands revealed
[Webinar] America’s Black Friday & Cyber Monday outlook
How many mobile gamers play in the bathroom? [ft. André Gualda]
Which animals do Americans think are fair game for hunters?
Ranking Americans' favorite summer activities
[US] Brand crushes: Who are the world's most recommended brands?
Fortnite’s return to the App Store sparks Buzz and boosts Consideration among US gamers
US Biggest Brand Movers - June 2025
US consumer sentiment ahead of the Nintendo Switch 2 launch
US Biggest Brand Movers - May 2025
Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
Minecraft’s brand levels up ahead of movie launch
Divided outlook: How Americans see the economy—and their wallets—in 2025
US Biggest Brand Movers - April 2025
[Webinar] Five tech-driven ad channels reshaping consumer engagement
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