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Sports & esports

Budding athlete, sports superfan, or gamer? Whether it’s a real-life sport, or virtual reality you’re passionate about, you can stay on track with the latest accurate research on trends and public opinion. Face facts with free research, articles, reports and events focused on sports, esports and video gaming.

The ad plays that paid off on Super Bowl Sunday 2026
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[US webinar] Sport tourism appetite: What drives fans to travel in 2026?
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Celebrity recall: Who scored big in Super Bowl 2026 ads
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YouGov Sport Global Buzz Rankings 2026
[US webinar] From smart homes to smartphones: The tech brands Americans love
Exploring how NFL Christmas Day streaming delivers sponsorship value
adidas vs Nike: A close race in global brand perception
Global brand health rankings reveal utility wins every time
NFL brand health peaks as the league heads into the Super Bowl
From awareness to action: how effectively do the world’s top brands convert?
Scoring big: Super Bowl ad impact report 2026
Which NFL teams are most worth following in the US?
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
Finding the next Romostradamus: What the data tells us
Most Americans use AI but still don’t trust it
How Harlequins powered partner growth with YouGov’s audience intelligence
How MLB can build on its rising in-stadium momentum?
How Podium Analytics tracks public perceptions of sports injury
WNBA Playoffs Signal Cultural Breakthrough Among Young Fans
Do Americans trust athletes amid gambling scandals?
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Do female protagonists bring more women gamers to the table?
Fans React as LA28 Becomes First Olympics to Sell Venue Naming Rights
US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
Inside the park: MLB report 2025
How to amplify sponsorship value with fan data
[Webinar] Beauty standards: America's top personal care brands revealed
[Webinar] America’s Black Friday & Cyber Monday outlook
Will robots make their way into sport?
Sports on the rise in 2025 (US)
How many mobile gamers play in the bathroom? [ft. André Gualda]
[US] League leaders: Which teams won fans in 2025?
U.S. Embraces Global Game: FIFA Club World Cup Success Builds Buzz for 2026
Racing for attention: Santander’s push for visibility among American motorsport fans
What should define a great athlete? Americans weigh in amid Scottie Scheffler's dominant season
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