Sport & esports

Working with YouGov has helped us demonstrate a strong data-driven story to new and existing partners whilst also enabling us to build stronger partnership propositions for brands.

“YouGov tools allowed us to add an extra layer of depth to our partnership proposals and helped us sign meaningful sponsors by demonstrating the value that brands can achieve by working with us.”

The data from Profiles has been used to onboard our first four partners that we have announced and continues to receive positive feedback as we continue to build momentum for the partnership programme.

“Thanks to robust tools and support provided by specialists, YouGov finally allows us to appreciate our brand investments. The combination of BrandIndex and ad-hoc surveys helps us understand the impact of our campaigns in real time as well as measure their long-term effects. Today, it is an essential tool for the development of the Cheerz brand and the achievement of our objective: to be a love brand on the online photo printing market.”

“As a start-up it is essential for Extreme E to understand its audience and potential markets, and YouGov has been instrumental in defining that."

“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners..."