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How Americans buy hair care – Three key insights brands need to know
Americans show low appetite for new tech this holiday season
Americans plan faster smartphone upgrades and fewer expect to buy budget models
Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season
Click, tap, or talk to a human: How Americans really want to bank
2025 U.S. money habits: How Americans saved, borrowed, and insured this year
In-depth: What Americans want from the auto dealership and showroom experience
[US webinar] US International traveler outlook: Trip trends for 2026
Affordability and reliability lead as gas engines surge and EV interest declines, YouGov Auto Report finds
The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This
How MLB can build on its rising in-stadium momentum?
Do anti-tourism protests make an impact on American travelers?
Delta Air Lines’ premium ambition is showing up in the numbers
How income shapes the hunt for a new vehicle in America
Immigration enforcement fears are changing US consumer behavior
America’s car owners are loyal to their vehicle type especially SUV drivers
Gen Z’s financial behaviors in 2025
What do Americans think of regulating unhealthy food advertising to kids?
What America's Gen Z really wants from brands: Values, ethics & authenticity
Among American perfume users, scent and price outweigh brand in fragrance choices
2025 holiday spending: most US adults are cooking more, spending less
US Advertisers of the Month for October: iPhone, Mucinex, and M&M’s
WNBA Playoffs Signal Cultural Breakthrough Among Young Fans
[On-demand US webinar] Emerging auto brands: Stalled or gaining speed?
US Biggest Brand Movers - November 2025
US digital banks rise as legacy banks rebound in YouGov’s best banks 2025
Free, fast and convenient: How US shoppers want retail returns
5G in the U.S.: Over six in ten Americans say the technology improves digital experiences
Do Americans trust athletes amid gambling scandals?
Gamified ads in US: Gen Z leads in exposure and openness
Starbucks’ brand perception under Brian Niccol: a mixed brew
Rising costs are changing how Americans dine out
Do female protagonists bring more women gamers to the table?
A rewarding journey: Who’s seeking travel perks in their next credit card?
Partisan divides in Americans’ travel intent widen across key markets
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