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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

How many Americans went into debt for Christmas 2025?
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Hoops and high stakes: Basketball bettors bring youth and spending power to the table
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What’s stopping non-EV intenders from considering an electric vehicle?
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Do celebrity endorsements help gambling brands in the U.S.?
The destinations gaining ground with Americans this winter
Data privacy day US 2026: How concerned are Americans about data security?
Which NFL teams are most worth following in the US?
Gas station growth from high-mileage drivers comes from visits, not spend per trip
Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
How brands can win with TikTok’s multi-platform audience
How Americans discover new TV shows
How fitness brands can reach weight-management-focused consumers in the US
How do American consumers verify online retailers before purchasing?
Americans still don’t trust banking sector AI use
American trust in AI for retail: Consumer sentiment in 2025
[US webinar] YouGov Best Brand Rankings 2026 - US edition
Americans pull back on global travel heading into 2026
US Biggest Brand Movers - December 2025
What Americans cared about in 2025: Retail, values, and the evolving shopper
Finding the next Romostradamus: What the data tells us
Most Americans use AI but still don’t trust it
US Advertisers of the Month for November: Humana, Walmart, and Starbucks
Which holiday ads are gaining the most attention in the US so far in 2025?
US media & agencies round up 2025
SUV vs. sedan buyers – How their profiles and purchase paths differ
How Americans buy hair care – Three key insights brands need to know
Americans show low appetite for new tech this holiday season
Americans plan faster smartphone upgrades and fewer expect to buy budget models
Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season
Click, tap, or talk to a human: How Americans really want to bank
2025 U.S. money habits: How Americans saved, borrowed, and insured this year
In-depth: What Americans want from the auto dealership and showroom experience
[On-demand US webinar] US International traveler outlook: Trip trends for 2026
Affordability and reliability lead as gas engines surge and EV interest declines, YouGov Auto Report finds
The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This
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