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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Americans are increasingly concerned about AI exacerbating mental health problems
Man talking to a AI therapist. Using chatbot as a counsellor, machine psychotherapy, artificial intelligence and mental health concept. Vector illustration.
Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars
Electric cars charging on a city street
Who Americans think is cool
Portrait of a fashionable african american man with dreadlocks wearing sunglasses and a wooden necklace, looking up on a beige background
As Spirit shuts down operations, which airlines stand to gain the most?
Consumer concern: Americans increasingly concerned about ingredient safety in everyday products
U.S. Advertisers of the Month 2026
Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads
U.S. Word of Mouth Risers 2026
How many Americans think they could beat Donald Trump in a fight?
Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.
[US webinar] Who’s flying high? A look at the airlines winning across the U.S.
More trips, bigger budgets, diverse experiences: Inside affluent travel
Americans’ favorite planet other than Earth? It's Mars
How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]
We asked Americans what they think about 22 Palantir statements on tech and society
Why we treat our members as people, not a resource to be churned through
Brand analysis: Sneaker brand Hoka is gaining pace in the U.S. in 2026
MAGA Republicans are far more likely to support helping U.S. allies when thinking of help that allies might provide to the U.S.
Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix
This poll is over the moon
A majority of Americans support legalizing marijuana use. Support is highest among middle-aged Americans
Why YouGov's neutrality is vital to our panel and data quality
[On-demand US webinar] America's favorite auto brands: Who attracts attention, and who earns loyalty?
Stablecoins in the U.S.: Rising policy momentum, limited public awareness
Many Americans don't have a favorite dinosaur
Value perception keeps Southwest aloft amid recent turbulence
US Biggest Brand Movers - April 2026
America’s top fast food joints: Who wins the battle of the burger?
How men and women in the U.S. differ in gift-giving habits
How Discord gamers differ from general gamers in the U.S.
How brands can reach Gen Z: Where they spend time and what drives discovery
Are humans monogamous by nature? Here’s what Americans think
Democrats are starting to like congressional Democrats again
Men and Republicans are more likely to take hawkish positions when they come with the label 'hawk'
Has Olympic gold translated into gains for the NHL?
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