Menu

Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Filter
Categories
Solutions
Tracking Waymo's appeal: Impression declines, consideration accelerates
null
Hershey’s Ad Awareness score records Gen Z rise following KATSEYE campaign launch
null
U.S. beauty care heroes: Most considered personal care brands 2026
Woman considering cosmetics brand on gradient
Who is most interested in buying second-hand clothing in the U.S.?
Thrift shifts: How are Americans buying second-hand in 2026?
What concerns do Americans have about buying second-hand clothes?
Burger King vs. Wendy's: Which brand wins out among American consumers?
Brands Rising Among Gen Z in the U.S. in 2026
From Nike to Super Mario Bros.: Which brands topped the Black Friday and Cyber Monday 2025 Buzz rankings?
Most streamed TV shows in the U.S. 2026
U.S. Advertisers of the Month 2026
U.S. Biggest Brand Movers 2026
U.S. Word of Mouth Risers 2026
Rooms with a view: How many TVs do Americans have at home?
Americans are worried about using AI – but that isn’t stopping them from using it
New polls in seven states show tight races for Senate and governor in each, including leads for Talarico, Brown, and Acton
Likely voters and the 'blue wave'
Do Americans agree with Trump that he's the greatest U.S. president in history?
What matters when Americans choose an insurance provider – and where do they research?
Which fall activities do Americans plan to do?
How popular is Donald Trump in Europe? September 2026
What are top issues for Quebecers ahead of the 2026 provincial election?
More American women are using Reddit – but who are they and how can brands reach them?
Delays, leaks and pre-orders: Which GTA VI events moved brand Buzz?
U.S. health and wellness habits: Is cost shaping health and wellness choices?
College students and fast food: Brands, ordering habits and what drives their choices
Multiple credit cards: Why Americans have them and what they look for in a card
Online or in-store? How fashion shopping habits vary across U.S. states
Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]
Dr Pepper brand metrics climb as Fansville returns for Season 9
Which alcoholic beverage brands are winning over Gen Z, Millennials, Gen X, and Baby Boomers+?
Tesla gains ground with U.S. consumers as consideration and perceptions improve
How U.S. adults support charities: Donations, volunteering and future giving
Happy hour: U.S. alcoholic beverage rankings 2026
Costco vs. Aldi: Who wins the battle for America’s best value grocery brand?
No matter your research needs, YouGov can help
Our connected data ecosystem was built to bring answers to your burning questions.
Get in touch

Real stories, real impact

Discover how we’ve helped professionals tackle the trickiest research challenges, and how we could support you too, with our latest case studies.

Vauxhall-Logo
TikTok Logo
Fox Sports Logo
havas4

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications 

View case study

Trust YouGov with your research

Researchers rely on YouGov to help them solve complex data requirements. From targeting hard to reach audiences, to multi-wave or recontacting surveys, you’ll be able to draw powerful insights for powerful outcomes.