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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

The ad plays that paid off on Super Bowl Sunday 2026
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[US webinar] Sport tourism appetite: What drives fans to travel in 2026?
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Celebrity recall: Who scored big in Super Bowl 2026 ads
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[US webinar] Beyond the price tag - How value and quality shape fashion brand consideration
Samsung leads 2026 U.S. consumer electronics rankings as generational gaps emerge in brand value
Valentine’s Day diners: Who they are and where they eat
[US webinar] From smart homes to smartphones: The tech brands Americans love
U.S. Biggest Brand Movers - February 2026
U.S. Advertisers of the Month 2026
Valentine’s Day ad campaigns: Which U.S. advertisers are winning hearts in 2026?
Tech takeover: What is driving the success of tech brands on a global scale
Exploring how NFL Christmas Day streaming delivers sponsorship value
St. Jude Children’s Research Hospital: Tracking brand strength behind America’s top-ranked nonprofit
adidas vs Nike: A close race in global brand perception
YouGov BrandIndex Voices released: Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale
Global brand health rankings reveal utility wins every time
NFL brand health peaks as the league heads into the Super Bowl
Best brand rankings: Why Toyota is a global automotive powerhouse in 2026
BAND-AID: High quality, high trust makes the brand a category definer
Why Americans love Amazon: A look at why the brand keeps getting stronger
Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year
From awareness to action: how effectively do the world’s top brands convert?
YouGov launches Rapid Reports to transform audience insights into pitch-ready decks in seconds
Launch of YouGov Profiles AI Agent enables conversational exploration of high-quality data
US Advertisers of the Month for December: HBO Max, Salvation Army and Target
How many Americans went into debt for Christmas 2025?
Hoops and high stakes: Basketball bettors bring youth and spending power to the table
What’s stopping non-EV intenders from considering an electric vehicle?
Do celebrity endorsements help gambling brands in the U.S.?
The destinations gaining ground with Americans this winter
Data privacy day US 2026: How concerned are Americans about data security?
Which NFL teams are most worth following in the US?
Gas station growth from high-mileage drivers comes from visits, not spend per trip
Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
How brands can win with TikTok’s multi-platform audience
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