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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Why we treat our members as people, not a resource to be churned through
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Brand analysis: Sneaker brand Hoka is gaining pace in the U.S. in 2026
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MAGA Republicans are far more likely to support helping U.S. allies when thinking of help that allies might provide to the U.S.
L-R) British Prime Minister Keir Starmer, Finnish President Alexander Stubb, Ukrainian President Volodymyr Zelensky, U.S. President Donald Trump, French President Emmanuel Macron, Italian Prime Minister Giorgia Meloni, German Chancellor Friedrich Merz, and NATO Secretary General Mark Rutte prepare to depart after a group photo prior to meeting at the White House on August 18, 2025 in Washington, DC.
Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix
This poll is over the moon
A majority of Americans support legalizing marijuana use. Support is highest among middle-aged Americans
[US webinar] America's favorite auto brands: Who attracts attention, and who earns loyalty?
Stablecoins in the U.S.: Rising policy momentum, limited public awareness
Many Americans don't have a favorite dinosaur
Value perception keeps Southwest aloft amid recent turbulence
US Biggest Brand Movers - April 2026
America’s top fast food joints: Who wins the battle of the burger?
How men and women in the U.S. differ in gift-giving habits
U.S. Advertisers of the Month 2026
U.S. Word of Mouth Risers 2026
How Discord gamers differ from general gamers in the U.S.
How brands can reach Gen Z: Where they spend time and what drives discovery
Are humans monogamous by nature? Here’s what Americans think
Democrats are starting to like congressional Democrats again
Men and Republicans are more likely to take hawkish positions when they come with the label 'hawk'
Has Olympic gold translated into gains for the NHL?
[On-demand US webinar] Debt, savings, and investing in 2026: The new consumer squeeze
One in three Americans are ‘aging preventers’ - actively trying to slow or prevent aging
Have cryptocurrencies gained mass market trust in the U.S.?
[On-demand US webinar] America’s favorite restaurant brands: Who’s winning in 2026?
Which proverbs do Americans find wise?
Three-quarters of Americans are concerned about U.S. getting too involved in Iran
How did CeraVe’s brand perception and Ad Awareness grow?
Do Americans care about brand values? Trust leads overall, but priorities shift by generation
What Americans think about overpopulation, birth rates, and children
Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy
Three-quarters of Americans at least sometimes use other devices while watching movies or TV
Two decades of partisanship in the Cooperative Election Study
Does a 1964 test for liberals and conservatives work in 2026?
Heavy social media users in the U.S. are more engaged with ads and buying across categories
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