United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International 
Democrats are starting to like congressional Democrats again
Men and Republicans are more likely to take hawkish positions when they come with the label 'hawk'
Has Olympic gold translated into gains for the NHL?
[US webinar] Debt, savings, and investing in 2026: The new consumer squeeze
One in three Americans are ‘aging preventers’ - actively trying to slow or prevent aging
Have cryptocurrencies gained mass market trust in the U.S.?
[US webinar] America’s favorite restaurant brands: Who’s winning in 2026?
Which proverbs do Americans find wise?
Three-quarters of Americans are concerned about U.S. getting too involved in Iran
How did CeraVe’s brand perception and Ad Awareness grow?
Do Americans care about brand values? Trust leads overall, but priorities shift by generation
What Americans think about overpopulation, birth rates, and children
Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy
Three-quarters of Americans at least sometimes use other devices while watching movies or TV
Two decades of partisanship in the Cooperative Election Study
Does a 1964 test for liberals and conservatives work in 2026?
Heavy social media users in the U.S. are more engaged with ads and buying across categories
After abuse allegations against Cesar Chavez, taking his name off streets and schools has wide support
Boomers are still shaping travel demand — here’s how
Nike leads U.S. fashion brand consideration as Skechers gains ground
Majorities of Americans think Donald Trump is arrogant, opportunistic, and reckless
US Biggest Brand Movers - March 2026
Home improvement in the U.S. is hands-on but rarely fully DIY
More Americans disapprove than approve of the U.S. blocking oil shipments to Cuba and the U.S. embargo
The government agency Americans are most likely to see as trustworthy is the National Park Service
[On demand US webinar] The age of anti-aging: What U.S. consumers are doing to stay young
‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars
Using transition statements in online surveys
Unpacked: What's driving IKEA’s growth in the U.S.?
U.S. Word of Mouth Risers 2026
A majority of Americans approve of Kristi Noem's firing, but how many approve depends on how they're asked
Most streamed TV shows in the U.S. 2026
U.S. Advertisers of the Month 2026
One in four Americans say Oscar wins make them more likely to see a film in cinemas
How often Americans fight
Real stories, real impact
Discover how we’ve helped professionals tackle the trickiest research challenges, and how we could support you too, with our latest case studies.
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications
Trust YouGov with your research
Researchers rely on YouGov to help them solve complex data requirements. From targeting hard to reach audiences, to multi-wave or recontacting surveys, you’ll be able to draw powerful insights for powerful outcomes.
