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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Could you score a World Cup penalty kick? Many men say yes
Soccer player about to take a penalty
U.S. Word of Mouth Risers 2026
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U.S. Biggest Brand Movers 2026
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DIY investors: Are Americans using AI tools to make investment decisions?
DIY investing: Why Americans are skipping financial advisors in 2026
The top five sponsor brands gaining among FIFA World Cup fans in the U.S.
YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers
What factors do Americans consider when choosing medical treatments?
See the 48 brands winning with U.S. FIFA World Cup fans
Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars
One in five American adults under 30 say they have had an ongoing personal friendship with an AI chatbot
What Americans think about the revolution, 250 years later
Freedom is the value Americans say best represents the U.S.
How do American beer drinkers discover new types of alcoholic beverages?
Why 36% of Americans are drinking less alcohol in 2026
86% of fans say live sports are becoming a luxury experience
Influencer marketing insights: One in four Americans discover products through influencers in 2026
Why AI workflows need trusted human data
Half of Republicans and 11% of Democrats define patriotism as supporting their country unconditionally
Trust in Media 2026: Which news sources Americans use and trust
Has Dove Men+Care found its FIFA World Cup footing?
Decoding large household appliance purchases: How motivations shift across generations
UEFA Champions League final sponsorship exposure metrics: Who won the game?
[US livestream] The new search journey: How AI is changing online discovery
Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?
FIFA World Cup 2026 is already outscoring the 2022 edition in the U.S.
Most streamed TV shows in the U.S. 2026
How much power do billionaires and workers have?
Which podcast genres are most popular among men and women in the U.S.?
DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?
Etsy's brand visibility in the U.S. rises following recent campaign launch
What Americans think about board games
Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think
The grocery habits of higher-income Americans
The American Dream has become hard to achieve for most Americans
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