United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International Call her normal? What Americans think about sex and marriage
Parents of children under 18 are more likely to say parents should let their children use AI tools
What Americans think about the 2026 World Cup
How Americans view U.S.-China relations
Brand XBOX gains momentum with gamers under Asha Sharma
Who are the non-MAGA Republicans?
[US livestream] Skip happens: Why podcast ads still earn trust
What Americans want AI companies to know: 13 key themes based on 1K+ conversations
Mother’s Day campaigns that caught consumers’ attention
Starbucks’ Value rebound shows there’s life in the premium coffee proposition
One in five TikTok users in the U.S. are Baby Boomers, but who are they?
Budweiser’s ‘Great Delivery’ campaign drives rise in Ad Awareness
How we prove our quality claim
How we ensure our samples reflect the real world
Americans' earliest memories
GLP-1 weight loss drug users may be due for a wardrobe reset – which fashion brands are they eyeing?
YouGov AI Agent: Conversational data exploration across every YouGov dataset
Most streamed TV shows in the U.S. 2026
Soccer is gaining ground in the U.S. ahead of the FIFA World Cup
Americans are increasingly concerned about AI exacerbating mental health problems
Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars
Who Americans think is cool
As Spirit shuts down operations, which airlines stand to gain the most?
Consumer concern: Americans increasingly concerned about ingredient safety in everyday products
U.S. Advertisers of the Month 2026
Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads
U.S. Word of Mouth Risers 2026
How many Americans think they could beat Donald Trump in a fight?
Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.
U.S. Biggest Brand Movers 2026
[On-demand US webinar] Who’s flying high? A look at the airlines winning across the U.S.
More trips, bigger budgets, diverse experiences: Inside affluent travel
Americans’ favorite planet other than Earth? It's Mars
How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]
We asked Americans what they think about 22 Palantir statements on tech and society
Real stories, real impact
Discover how we’ve helped professionals tackle the trickiest research challenges, and how we could support you too, with our latest case studies.
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications
Trust YouGov with your research
Researchers rely on YouGov to help them solve complex data requirements. From targeting hard to reach audiences, to multi-wave or recontacting surveys, you’ll be able to draw powerful insights for powerful outcomes.
