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Aging is inevitable, even if some people wish it wasn’t. While some consumers proactively utilize supplements, treatments, or anti-aging products to slow it down, others are happy to let aging take its natural course.
To understand who is actively working to prevent signs of aging and those who aren’t, join our webinar on March 24 at 2pm ET / 11am PT, where YouGov experts will analyze America’s desire to stay forever young.
Drawing on fresh data from YouGov Surveys, this session will examine how opinions differ across generations and genders, which treatments Americans are open to, and how much they spend on aging prevention. We’ll also explore how anti-aging sentiment in the U.S. compares to more than 15 other global markets.
The webinar will cover:
- How many Americans are actively trying to prevent aging?
- Which skincare, supplement, and treatment formats are U.S. consumers most interested in trying?
- How much are Americans spending on anti-aging every month?
- Where do consumers learn about new anti-aging products and treatments?
- Are the most well-known anti-aging treatments also the most commonly used?
Don’t miss out on this exclusive insight into anti-aging trends and behaviors in the U.S.
Meet the speakers
Nora Hao, Sr. Director - Enterprise Accounts, YouGov
Nora Hao is Sales Director at YouGov America, with over 16 years of experience within the media, social, research, and ad-tech space. She excels in identifying unique growth opportunities and implementing sustainable strategies that foster strategic partnerships and drive new business acquisitions. At YouGov, Nora leads new business development efforts across Quick Service Restaurants (QSR), and Consumer-Packaged Goods (CPG), providing accurate and trusted data-driven insights that empower brands to thrive in competitive markets.
Christopher Wilkes, Senior Director of Strategic Accounts, YouGov
Chris Wilkes is a Senior Director of Sales for YouGov’s FMCG and Retail groups. A "wearer of many hats" and veteran with over 20 years of experience in market research, Chris designed and executed hundreds of custom research studies and programs - qualitative and quantitative - around branding and communications, innovation, consumer understanding, and customer experience prior to moving into client relationship building.
Chris began his career as a qualitative moderator with Research International and has also worked with companies like Harris Interactive, MarketTools, Invoke Solutions, and GutCheck – consulting on and implementing more traditional approaches, as well as social listening and agile techniques.
He has worked across multiple industry verticals (e.g. Financial Services, FMCG, Retail, Hospitality, and Technology) and has worked with FS clients such as Mastercard, Nationwide, Prudential, Transamerica, The Travelers, Fidelity, and Chase. He was part of an Ogilvy Gold Award-winning team for research on Washington Mutual’s “Bankers’ pen” in 2007 and received his Bachelor of Arts from the University of Pennsylvania.
YouGov
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