Forever young? U.S. anti-aging report 2026

Aging is universal, but attitudes toward preventing it vary widely. While some consumers actively invest in anti-aging products and treatments, others take a more relaxed approach.

In YouGov’s Anti-aging report 2026, we explore what Americans think about aging, who is trying to prevent it, which treatments they are open to trying, and where spending is concentrated across the market.

The report also explores how anti-aging sentiments in the U.S. compares to consumers with more than 15 global markets.

From routine skincare to AI-powered analysis tools, brands are competing in a market where awareness is high, but adoption remains limited beyond a few core categories.

Download the full report to learn:

• How many Americans are actively trying to prevent aging?
• Which skincare, supplement, and treatment formats are U.S. consumers most interested in trying?
• How much are Americans spending on anti-aging every month?
• Where do consumers learn about new anti-aging products and treatments?
• Are the most well-known anti-aging treatments also the most commonly used?