Trust in the age of generative AI

This global research report was produced in collaboration with Meltwater

Trust it? Skeptical of it? Engage with it differently across platforms and generations?

AI is transforming how content is created, but public perceptions of AI-generated content are evolving just as quickly.

Created in partnership with Meltwater, the Trust in the age of generative AI report reveals how almost 10,000 consumers interpret and respond to AI-generated content, and what it means for brands, marketers, and communicators navigating this new era.

Across industries and regions, this report delivers actionable insights for anyone shaping modern brand storytelling. For brands and communicators, understanding perception is critical. Missteps can damage credibility. The right approach can unlock engagement at scale.

This report offers clear, data-backed guidance to help you:

• Develop AI content strategies that resonate
• Navigate transparency and disclosure challenges
• Build trust across diverse audiences
• Make informed decisions about AI adoption in marketing and communications

The report is based on a multi-market survey conducted in Australia, Canada, France, Germany, Singapore, the United Kingdom and the United States.

Access the full report to understand where trust is built, where it’s broken, and how to communicate effectively in an AI-driven world.