What impact do grassroots sponsorships have on communities in Canada?Download the presentation

In the Market Watch presentation at the May SMCC Breakfast Forum, Edwina Eng, Managing Director of YouGov Canada, shared new Canadian consumer insights on grassroots sponsorships and community‑level impact, exploring how brands are perceived when they invest locally and authentically.

Download the presentation to discover:

  • Which brands Canadians most associate with grassroots and community support
  • How Canadians perceive who truly benefits from grassroots versus large‑scale sponsorships
  • Why grassroots programs are seen as foundational to stronger, healthier communities
  • How grassroots sponsorships can deliver meaningful brand impact and ROI
  • Where Canadians believe brands should invest—and where gaps in support still exist
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