Which restaurant brands are winning with Americans in 2026?Download the full report

Dining out and ordering in is a regular part of life for most Americans. 70% purchase from fast food restaurants at least once a month. But, which restaurant brands are top or mind, and why?

In Best bites 2026: U.S. restaurant brand rankings 2026, we reveal the brands that are considered most, and the brands consumers believe offer the best quality and value.

We explore top-rated brands across fast food, casual dining, and specialty dining, while uncovering the consumers behind each category, from weekly fast food diners to shifting preferences across gender and age. The insights within the report are based on YouGov’s QSR CategoryView, grounded in real responses from 40,000+ U.S. consumers.

Download the full report to learn:

  • Which restaurant brands are most considered by U.S. consumers, and how does this vary by age and gender?
  • Which brands do consumers believe offer the best quality and value?
  • Who are weekly fast food diners and what influences their restaurant choices?
  • Which brands do Americans believe do burgers, chicken, coffee, tacos and pizza best?
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