[US webinar] America’s favorite restaurant brands: Who’s winning in 2026?

Two in three Americans eat fast food at least once a month, but not all restaurant brands win their attention equally. From fast food and casual dining to specialty dining brands, consumer choices are shaped by a mix of value, quality, convenience, and experience.

So which brands are truly standing out in 2026?

Join our live webinar on April 8 at 2pm ET / 11am PT, where YouGov experts will reveal the latest data behind America’s top restaurant brands. Drawing on YouGov BrandIndex and QSR CategoryView, we’ll uncover which brands lead across fast food, casual dining, and specialty dining — and what’s driving those preferences today.

The webinar will cover:

• The most considered restaurant brands among U.S. consumers across fast food, casual dining, and specialty dining
• Which brands lead on value and quality
• How purchase consideration varies by generation and gender
• Which brands have the best rated burgers, sandwiches, tacos, chicken, pizza, coffee and ice cream

Webinar registrants will also receive a copy of YouGov’s latest restaurant brand rankings report. Don’t miss out on this exclusive insight into the top restaurant brands in the U.S. for 2026.

Meet the speakers

Kenton Barello, Vice President, YouGov

Kenton Barello is a Vice President with YouGov focused on enterprise clients. Kenton holds an MBA from DePaul University in Marketing Planning and Strategy and a Bachelor of Journalism from the University of Missouri.

He has over fifteen years of experience working with organizations of all sizes to help them best leverage market research for growth and ROI. At YouGov, Kenton and his team leverage syndicated and custom data and analytics tools to help FMCG companies understand and analyze customer opinion and behavior.

Ashley Brown, Senior Account Director, YouGov

Ashley Brown is an Atlanta, Georgia native with over 10 years of experience partnering with brands to enhance their research and marketing strategies. Her deep understanding of brands across various sectors, including FMCG, CPG, retail, and technology, allows her to deliver tailored insights that drive impactful decisions.

Well-versed in market research, Ashley is skilled at leveraging both custom and syndicated solutions to meet clients' unique needs. As a Senior Key Account Director, she manages relationships with industry leaders, serving as the primary point of contact for communication, project coordination, and strategic support. Ashley's expertise and commitment make her an invaluable partner for clients seeking to navigate today’s competitive market landscape.

YouGov

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

YouGov /Research Reality