Dr Pepper has brought its long-running Fansville campaign back for a ninth season as college football returns in the U.S.
“Fandom Never Sleeps,” premiered on August 27, with activity running across television, digital, social and other channels.
YouGov BrandIndex data shows that the launch comes during a period of rising consumer metrics for Dr Pepper, with both Buzz and Purchase Intent increasing from their August benchmarks.
Dr Pepper records Buzz uplift
Dr Pepper's Buzz score, which measures whether consumers have recently heard something positive or negative about a brand, stood at 11.1 points on August 15, based on a two-week moving average score.
The metric then began to improve. Buzz reached 16.6 points on August 26, a day before Dr Pepper officially premiered Season 9 of Fansville on August 27.
On launch day, Buzz climbed to 18.0 points and continued rising over the following days, reaching 21.0 on August 31.
The score peaked at 21.6 points on September 1, up 10.5 points from its early August score of 11.1.
While Buzz has fluctuated since then, it has remained around the 20-point mark, registering 20.9 points on September 8.
Purchase Intent more than doubles around Fansville Season 9 launch
Purchase Intent, which measures the percentage of consumers who say they would be most likely to purchase Dr Pepper, follows a similar upward pattern.
Ahead of the campaign launch, Dr Pepper’s Purchase Intent averaged around 5.5%. As the Fansville launch neared, the score then began to rise, reaching 9.0% on August 27.
Purchase Intent continued climbing after the launch, peaking at 12.6% on September 1.
By September 8, Purchase Intent stood at 11.6%, more than double its pre-launch average.
The return of Fansville coincides with strong brand movement for Dr Pepper, with both Buzz and Purchase Intent gaining ground around the Season 9 premiere.
Methodology: YouGov BrandIndex collects data on thousands of brands every day. Dr Pepper’s metric scores are based on these questions: “Over the PAST TWO WEEKS, which of the following beverage brands have you heard something POSITIVE about (whether in the news, through advertising, or talking to friends and family)? / Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?”; “From which of these would you be most likely to purchase?”. Scores are reported as [net scores from –100 to +100 / percentages], based on daily surveys of US adults. Data is weighted using a propensity scoring methodology with targets from the American Community Survey (ACS) to ensure representation by age, gender, race, education, and region. Figures are shown as a 2-week moving average with sample size ranging from 1,083 to1,200 between August 10 to September 8, 2026.
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