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Janice Fernandes

B2B Content Writer

Janice Fernandes brings nearly a decade of experience writing on travel, retail, food, automotive, and beauty. She’s endlessly curious, with a soft spot for pop culture, good food and road trips.

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Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent
Has UnitedHealthcare’s brand health recovered?
When do U.S. consumers buy sunscreen and what matters most when choosing SPF?
Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?
Mother’s Day campaigns that caught consumers’ attention
How did CeraVe’s brand perception and Ad Awareness grow?
U.S. consumer spending and budgeting trends in 2026
Tech takeover: What is driving the success of tech brands on a global scale
From awareness to action: how effectively do the world’s top brands convert?
How many Americans went into debt for Christmas 2025?
How do American consumers verify online retailers before purchasing?
Which holiday ads are gaining the most attention in the US so far in 2025?
US media & agencies round up 2025
Gen Z’s financial behaviors in 2025
What do Americans think of regulating unhealthy food advertising to kids?
2025 holiday spending: most US adults are cooking more, spending less
US consumers react to Ben & Jerry’s leadership change and brand activism
Holiday shopping 2025: What Americans buy, spend, and value at Christmas
Workplace reputation check: the top brands Americans want to work for in 2025 overall and by sector
What drives Americans' streaming choices in 2025
Younger adults drive demand for non-alcoholic beverage alternatives
What Americans think about saving, budgeting, and debt in 2025
How wellness looks across the US and UK: Similar goals, different habits
How Gen Z eats out: Restaurants, dining habits, and food values
What Americans say about overtourism and how they’re changing travel habits
What’s driving and delaying e-bike use in the US?
Do consumers want additive-free foods? Insights from Kraft and General Mills customers
Who’s buying Estée Lauder, Lancôme, and L’Oréal in 2025?
Top travel destinations for Americans in 2025
Are rising tariffs influencing US consumers’ car buying choices?
What types of cars do young Americans drive?
Women’s health day 2025: 5 key insights into American women’s health beliefs and behaviors
70% of US special occasion shoppers say price drives special occasion purchases
From tires to tools: How US consumers shop for auto parts today
What’s driving interest in niche tourism? New data from YouGov explores traveler motivations
How Americans shop for cars: What drives decisions across age groups