Janice Fernandes

B2B Content Writer

Janice Fernandes brings nearly a decade of experience writing on travel, retail, food, automotive, and beauty. She’s endlessly curious, with a soft spot for pop culture, good food and road trips.

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US

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Has UnitedHealthcare’s brand health recovered?

When do U.S. consumers buy sunscreen and what matters most when choosing SPF?

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Mother’s Day campaigns that caught consumers’ attention

How did CeraVe’s brand perception and Ad Awareness grow?

U.S. consumer spending and budgeting trends in 2026

Tech takeover: What is driving the success of tech brands on a global scale

From awareness to action: how effectively do the world’s top brands convert?

How many Americans went into debt for Christmas 2025?

How do American consumers verify online retailers before purchasing?

Which holiday ads are gaining the most attention in the US so far in 2025?

US media & agencies round up 2025

Gen Z’s financial behaviors in 2025

What do Americans think of regulating unhealthy food advertising to kids?

2025 holiday spending: most US adults are cooking more, spending less

US consumers react to Ben & Jerry’s leadership change and brand activism

Holiday shopping 2025: What Americans buy, spend, and value at Christmas

Workplace reputation check: the top brands Americans want to work for in 2025 overall and by sector

What drives Americans' streaming choices in 2025

Younger adults drive demand for non-alcoholic beverage alternatives

What Americans think about saving, budgeting, and debt in 2025

How wellness looks across the US and UK: Similar goals, different habits

How Gen Z eats out: Top restaurants, dining habits, and food values

What Americans say about overtourism and how they’re changing travel habits

What’s driving and delaying e-bike use in the US?

Do consumers want additive-free foods? Insights from Kraft and General Mills customers

Who’s buying Estée Lauder, Lancôme, and L’Oréal in 2025?

Top travel destinations for Americans in 2025

Are rising tariffs influencing US consumers’ car buying choices?

What types of cars do young Americans drive?

Women’s health day 2025: 5 key insights into American women’s health beliefs and behaviors

70% of US special occasion shoppers say price drives special occasion purchases

From tires to tools: How US consumers shop for auto parts today

What’s driving interest in niche tourism? New data from YouGov explores traveler motivations

How Americans shop for cars: What drives decisions across age groups

Best grocery stores in America: 2025 YouGov rankings revealed