
Janice Fernandes
B2B Content Writer
Janice Fernandes brings nearly a decade of experience writing on travel, retail, food, automotive, and beauty. She’s endlessly curious, with a soft spot for pop culture, good food and road trips.
Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent
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Has UnitedHealthcare’s brand health recovered?
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When do U.S. consumers buy sunscreen and what matters most when choosing SPF?
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Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?
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Mother’s Day campaigns that caught consumers’ attention
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How did CeraVe’s brand perception and Ad Awareness grow?
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U.S. consumer spending and budgeting trends in 2026
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Tech takeover: What is driving the success of tech brands on a global scale
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From awareness to action: how effectively do the world’s top brands convert?
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How many Americans went into debt for Christmas 2025?
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How do American consumers verify online retailers before purchasing?
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Which holiday ads are gaining the most attention in the US so far in 2025?
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US media & agencies round up 2025
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Gen Z’s financial behaviors in 2025
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What do Americans think of regulating unhealthy food advertising to kids?
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2025 holiday spending: most US adults are cooking more, spending less
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US consumers react to Ben & Jerry’s leadership change and brand activism
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Holiday shopping 2025: What Americans buy, spend, and value at Christmas
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Workplace reputation check: the top brands Americans want to work for in 2025 overall and by sector
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What drives Americans' streaming choices in 2025
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Younger adults drive demand for non-alcoholic beverage alternatives
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What Americans think about saving, budgeting, and debt in 2025
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How wellness looks across the US and UK: Similar goals, different habits
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How Gen Z eats out: Restaurants, dining habits, and food values
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What Americans say about overtourism and how they’re changing travel habits
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What’s driving and delaying e-bike use in the US?
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Do consumers want additive-free foods? Insights from Kraft and General Mills customers
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Who’s buying Estée Lauder, Lancôme, and L’Oréal in 2025?
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Top travel destinations for Americans in 2025
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Are rising tariffs influencing US consumers’ car buying choices?
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What types of cars do young Americans drive?
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Women’s health day 2025: 5 key insights into American women’s health beliefs and behaviors
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70% of US special occasion shoppers say price drives special occasion purchases
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From tires to tools: How US consumers shop for auto parts today
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What’s driving interest in niche tourism? New data from YouGov explores traveler motivations
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How Americans shop for cars: What drives decisions across age groups
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