Key Findings

  • Home Depot saw the highest Ad Awareness jump, rising 14.3 percentage points between early November and December.
  • Lowe’s followed closely, with a 10.1-point increase in Ad Awareness over a three-week period.
  • Coca-Cola and Amazon each gained 9.1 points, showing strong engagement with their 2025 holiday campaigns.

It’s that time of year – again. Many companies, from grocery stores to tech retailers to high street fashion outlets, are counting on Christmas to drive brand awareness, sales, and financial good cheer.

We’ve picked the top five brands with the highest increase in Ad Awareness score (whether or not you have seen an advert for the brand in the past two weeks) since the beginning of November to see which Christmas ads are standing out.

YouGov BrandIndex data shows that leading the pack is Home Depot, which records the highest gain in Ad Awareness so far. The brand's scores jump from 32.8% on November 8 to 47.1% on December 1, an increase of 14.3 percentage points. Launching its festive ad in the second week of November likely helped, with the numbers suggesting that the campaign is resonating with viewers.

Lowe’s, another home improvement company, comes in second, with Ad Awareness growing from 33.3% on November 9 to 43.4% on November 29 — an increase of 10.1 points.

In third place is Pillsbury, whose nostalgic spot featuring the beloved Doughboy appears to have struck a chord, lifting Ad Awareness from 16.6% to 26.1% (+9.5 points).

Coca-Cola drew attention by releasing a fully AI-generated ad for the second consecutive year. Its score rose from 36.0% to 45.1%, a 9.1-point increase, indicating strong public engagement.

Finally, Amazon rounds out the top five, with Ad Awareness climbing from 50.0% on November 6 to 59.1% on November 30 — also a 9.1-point gain.

Methodology: YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on the question: “Which of the following brands have you seen an advertisement for in the past two weeks?”. Scores are reported as percentages, derived from daily surveys of US adults. Data is weighted using a propensity scoring methodology with targets from the American Community Survey (ACS) to ensure representation by age, gender, race, education, and region. Figures are shown as a 4-week moving average between November 6 and December 5, 2025. The change in scores is calculated as the difference between the highest and lowest daily scores within the period.

Image: Getty Images

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