Most Americans have bank accounts, but which banks have the most satisfied customers?Download report

The US banking landscape is changing. While traditional banks remain the most widely used, digital-only “neobanks” have become true competitors in the space, with five fintechs already usurping legacy institutions in the top ten of customer satisfaction.

In YouGov’s best banks 2025, we reveal which institutions have the most satisfied customers, which banks Americans are most likely to consider when opening a new account, and who’s making the move to neobanks.

Download the full report to discover:

  • Which bank is considered most by new account openers in the US?
  • How does bank consideration vary by age, gender, and income?
  • What is the demographic profile of new account openers in 2025?
  • Who are neobank customers, and what is important to them when selecting a bank?
  • Which banks achieve the highest customer satisfaction in the US?
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