46% of Americans plan to shop during holiday sales events. What and how will they buy?Download report

Amid tariff-fueled economic uncertainties, America's biggest brands and advertisers are gearing up for the crucial holiday shopping season.

Are Americans reinvigorated to look for holiday deals during Black Friday and Cyber Monday 2025?

YouGov’s Black Friday and Cyber Monday 2025 outlook report highlights the interest American consumers have in mega sales events, what they usually shop for, and how they plan to shop.

The report also reveals which brands performed best during the competitive pre-holiday sales period last year, and what current consumer interest could mean for the upcoming shopping season.

Download the report for insight into:

  • Who are likely Black Friday and Cyber Monday shoppers in 2025?
  • What are the most in-demand Black Friday and Cyber Monday purchases?
  • How much money did shoppers spend during mega sales events last year, and what compelled them to open their wallets?
  • Will consumers turn to AI agents for deal-hunting and decisions this year?
  • Are consumers holding off on purchases in hopes of sales on Black Friday or Cyber Monday?
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