Discover which auto brands are turning brand strength into purchase consideration.Register for webinar

For most Americans, buying a car is one of the biggest purchases they’ll ever make. That raises the stakes for auto brands. Perceptions of quality, value, and overall impression all help determine which brands make the shortlist when it’s time to buy.

Join our upcoming webinar on May 5th at 2 PM ET/ 11 AM PT, where YouGov experts will reveal America’s top-rated auto brands, based on surveys of 29,000+ consumers. From overall brand health to purchase consideration and customer satisfaction, we’ll provide a full view of the customer journey and highlight how rankings vary across key consumer segments.

The webinar will highlight:

  • Who is leading on our overall Index score, which combines Impression, Quality, Value, Reputation, Recommend and Satisfaction
  • Which auto brands are most considered among consumers looking to buy a car in the next 12 months
  • Which automakers earn the highest Satisfaction scores among current and former customers
  • Which brands have improved their overall brand health most in the past year

Webinar registrants will also receive a copy of YouGov’s upcoming auto rankings report. Don’t miss out on this exclusive insight into the top automakers in the U.S. for 2026.

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Meet the speakers

Michael Barone, Senior Manager, Data Products Client Services, YouGov

Michael Barone Mike Barone is a Senior Manager on YouGov's Data Products Client Services team. Following several years in sales, including automotive sales, he received his degree in Psychology from St. John's University in New York. Now, he has been with YouGov for nearly 7 years and in that time, has worked with a wide range of clients - including several enterprise clients in the automotive space.

His focus is on building strong, fruitful relationships with our client partners, while helping them to analyze brand health and audience segments for media planning.

Lizzy Greer, Data Consultant, YouGov

Lizzy Greer is a Data Consultant at YouGov whose career has been shaped by a consistent drive for connection and growth. After earning her Art History degree from the University of Georgia, she spent over a decade in early childhood and elementary education before founding her own school and later launching a personal training business focused on corrective exercise.

At YouGov, she brings this same passion for human connection to help brands uncover meaningful consumer insights through data-driven research. With a particular focus on the Automotive, Charities & non-profits, and Travel & Tourism sectors, she partners with clients to navigate shifting consumer behavior and make confident, insight-led decisions. Her colorful and varied experiences come together to form a larger mosaic created through her joy in meeting people where they are and supporting their journey.

YouGov

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When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

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