See how financial pressure is reshaping consumer behavior in 2026Register now

Americans may look financially stable on the surface, but many are cutting back, leaning on debt, and holding off on investing.

Join YouGov experts on April 21 at 2 PM ET / 11 AM PT as they unpack fresh survey data on the trade-offs consumers are making in 2026. From spending cutbacks to debt dependence and investment hesitation, this webinar explores what the new consumer squeeze means for financial services brands, and for anyone tracking broader consumer demand.

The webinar will cover:

  • How many Americans feel they are getting ahead, keeping up, or falling behind?
  • How are consumers adjusting spending and saving under pressure?
  • Which types of debt are most common, and what are they used for?
  • Why are many savers still not investing?
  • How much cash savings do Americans have to absorb potential financial shocks?

Don’t miss out on a data-driven analysis of the financial pressures shaping consumer demand in 2026.

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