[US webinar] Debt, savings, and investing in 2026: The new consumer squeeze

Americans may look financially stable on the surface, but many are cutting back, leaning on debt, and holding off on investing.

Join YouGov experts on April 21 at 2 PM ET / 11 AM PT as they unpack fresh survey data on the trade-offs consumers are making in 2026. From spending cutbacks to debt dependence and investment hesitation, this webinar explores what the new consumer squeeze means for financial services brands, and for anyone tracking broader consumer demand.

The webinar will cover:

• How many Americans feel they are getting ahead, keeping up, or falling behind?
• How are consumers adjusting spending and saving under pressure?
• Which types of debt are most common, and what are they used for?
• Why are many savers still not investing?
• How much cash savings do Americans have to absorb potential financial shocks?

Don’t miss out on a data-driven analysis of the financial pressures shaping consumer demand in 2026.

Meet the speakers

Kerri Holiman, Vice President, YouGov

Kerri Holiman joined YouGov in 2018 and has been working in Market Research for over 25 years. Kerri has designed and implemented large, international tracking studies for Fortune 500 technology companies including major financial services companies.

Kerri has also helped her clients in the energy industry understand customer satisfaction and expectations around new product offerings.
Her primary responsibility is providing intelligence and insights to clients to help drive the best business decisions.

Christopher Wilkes, Senior Director - Key Accounts Sales, YouGov

Chris Wilkes is a Senior Director of Sales for YouGov’s FMCG and Retail groups. A "wearer of many hats" and veteran with over 20 years of experience in market research, Chris designed and executed hundreds of custom research studies and programs - qualitative and quantitative - around branding and communications, innovation, consumer understanding, and customer experience prior to moving into client relationship building.

Chris began his career as a qualitative moderator with Research International and has also worked with companies like Harris Interactive, MarketTools, Invoke Solutions, and GutCheck – consulting on and implementing more traditional approaches, as well as social listening and agile techniques.

He has worked across multiple industry verticals (e.g. Financial Services, FMCG, Retail, Hospitality, and Technology) and has worked with FS clients such as Mastercard, Nationwide, Prudential, Transamerica, The Travelers, Fidelity, and Chase. He was part of an Ogilvy Gold Award-winning team for research on Washington Mutual’s “Bankers’ pen” in 2007 and received his Bachelor of Arts from the University of Pennsylvania.

YouGov

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