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"With YouGov’s expert guidance, we tackled tough challenges, strengthened our brand, and found better ways to connect with customers..."

How CRED tracked growth and boosted market positioning with YouGov

"The big regret is that we haven’t met YouGov before. At the moment we use the tool on a weekly basis to monitor effects of all brand campaigns... The strengths are the autonomy in data analysis and the timeliness of information available.

YouGov is a valid support to the Marketing team to choose the best performing brand marketing strategies."

“We really value YouGov Direct’s international reach. The team helped us to fully utilise the online analytics platform and enrich survey responses with extensive respondent data held by the tool.” 

YouGov's precision in gauging brand metrics has helped us to take decisions and create interventions that have clearly helped the needle move. The team is precise, thorough, adaptive and shows us the mirror every time. A brutally honest and agile team that has a perspective beyond reporting.

YouGov’s insights on our previous brand tracker significantly deepened our understanding of each brand within its respective market, providing a comprehensive view of market dynamics. Additionally, the YouGov platform empowers our regional teams to conduct their own analyses with flexibility, allowing for deeper dives into the data as needed.

"...YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world. "