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Unlock online consumer behavior
Understand the full path to purchase
YouGov Behavioral provides real insights into consumer actions, connecting opinion data from our market-leading panel to a variety of behavioral data sources:
Banking & transactions: Unlock the where, when, and how much behind consumer transactions, online or in-store.
Media consumption: Understand audience viewership across different platforms to monitor streaming behavior, season retention trends and episodic drop-off rates.
Online search & social: Monitor every major piece of online and offline marketing for your brand, gauge its performance and optimize your ongoing ad spend.
360° consumer intelligence
Understand the full picture, by integrating with YouGov’s data.
- Create custom audience segments of zero-party behavioral data
- Connect this with reported audience opinions, using 2 million+ audience variables in YouGov's flagship audience intelligence solution
- Build your target audience and run hyper-targeted audience surveys
- Re-Contact the same audience over time or drill down into smaller subsets to gain key insights
- View aggregated social media conversation and search summaries with online sentiment and opinion tracking
- Dive into cross-platform viewership metrics via SVOD & AVOD viewership data