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Growth: rooted in reality
Joint value creation between retailers and suppliers has never been so important. The secret? Finding win-win growth opportunities that make both sides happy.
What’s your additional sales potential? Which shoppers should you target? Which retailers and channels show the most potential? YouGov’s shopper insights monitor digs deep to find real answers and uncover growth opportunities with precision intelligence for retailers, channels, categories, and brands. Here’s what you get:
- Real shopper intelligence
Forget traditional fair share analysis, we show you true shopper behavior
- Genuine growth spots
Identify growth opportunities to make moves that matter and create partnerships that pay off
- Hard numbers
Every opportunity comes with realistic, data-driven foundations for strategic decision-making
Scan for opportunities
How do you make smarter, data-driven decisions through streamlined collaboration? With accurate shopper data analysis, you’ll gain a full view of consumer behavior. YouGov SimIT Web:
- Spots which retailers have significant growth potential
- Zeros in on your key demographics
- Uncovers the hottest categories, subcategories, and brands
- Maps out exactly how to maximize growth
Tap into powerful data immediately with an intuitive, easy-to-use tool, including report templates aligned to your actual workflows, curated by YouGov’s research experts.
Unlock real, quantifiable growth
Accurate data gives you compelling intelligence to strengthen retailer-supplier collaboration and negotiation. Work smarter, move faster, and tap into real-life growth opportunities with automatic updates and augmented, customizable reporting.
Access tailored datasets designed for your needs, including product hierarchy, retail landscape, and time periods. Identify the key factors driving growth from multiple perspectives, drilling down and switching views with ease.
Why YouGov?
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Real brands, real results
Discover how the best brands have used YouGov SimIT Web to create joint value between retailers and suppliers.
"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."
Willeke Brokking, CMI Lead Home Care, Unilever
