United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International 
Growth: rooted in reality
Joint value creation between retailers and suppliers has never mattered more. The key is simple: focus on win-win growth opportunities that deliver measurable growth for both sides.
To do that, you need clarity. What’s your real sales potential? Which shoppers offer the greatest upside? Which retailers and channels show the most potential? YouGov’s Shopper Insights Monitor (SimIT Web) gives you evidence-based answers and reveals where growth is genuinely achievable across retailers, channels, categories, and brands. Here’s what you get:
- Real shopper insights
Go beyond traditional fair share analysis. See how people actually shop and where they're willing to shift their spending.
- Genuine growth opportunities
Spot the areas that can create meaningful gains and build retailer partnerships grounded in mutual value.
- Hard numbers to act on
Every opportunity is backed by realistic, data-driven projections you can use to shape confident commercial decisions.
Scan for opportunities
Smarter, data-driven decisions start with a shared, accurate view of shopper behavior. With YouGov SimIT Web, teams can collaborate with confidence and spot growth opportunities that are grounded in reality.
SimIT Web helps you:
- Identify which retailers offer the strongest growth potential
- Pinpoint the demographics that matter most
- Surface high-performing categories, subcategories, and brands
- Map the precise actions that will maximize commercial impact
Access powerful insights instantly through an intuitive, easy-to-use platform, with report templates that mirror real workflows.
Unlock quantifiable growth
Accurate data gives you compelling intelligence to strengthen retailer-supplier collaboration and negotiation. Work smarter, move faster, and tap into real-life growth opportunities with automatic updates and augmented, customizable reporting.
Access tailored datasets designed for your needs, including product hierarchy, retail landscape, and time periods. Identify the key factors driving growth from multiple perspectives, drilling down and switching views with ease.
Why YouGov?
16
21 million
100+
Real brands, real results
Discover how the best brands have used YouGov SimIT Web to create joint value between retailers and suppliers.
"The data provided by YouGov plays an important role in our client presentations. It not only offers valuable support alongside market figures, but also provides real insight into consumer behavior. These insights truly make the difference and help identify growth opportunities."
Trade Marketeer at Vion
