Uncover shopper behavior and turn data into action.Access whitepaper

Shopper-centric intelligence for category management success

Traditional POS data shows what’s selling, but not why. In today’s competitive retail environment, that’s not enough. The new SimIT Web whitepaper introduces a smarter, shopper-centric approach to category growth, helping retailers and brands identify untapped opportunities and realign strategy for measurable impact.

Inside this whitepaper, you’ll discover:

  • How to move from reactive data to proactive decision-making
  • Use cases from leading brands and retailers
  • A proven methodology to unlock white-space growth
  • How to bridge gaps between category teams and shopper needs
  • The strategic value of behavioral and demographic insight

Shopper insights provide multiple paths to unlock category growth. SimIT Web finds growth opportunities within the current landscape; by analyzing which retailers, categories, brands, and shopper segments show the most potential, and how to best exploit this untapped potential.

Dr. Linda van Rijn
Global Shopper Lead, YouGov

YouGov Shopper tracks over 130,000 households across 18 European markets. Our insights are backed by over 60 years of market research, millions of purchase acts, and 1,500+ retail locations — empowering brands and retailers with data that drives decisions.

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