Today’s shoppers are no longer guided only by price and promotion.

Health, environmental impact, and growing sense of responsibility are shaping purchase choices – and pushing brands to rethink what really matters at the shelf.

In this short video, we explore:

  • What sets Polish consumers apart from the rest of Europe
  • How concerns around plastic and packaging are influencing daily decisions
  • The role of reusability, health awareness, and sustainability in shaping shopper behavior

About the Report: Who Cares? Who Does? Sustainability

The Who Cares? Who Does? Sustainability report combines attitudinal and behavioral data to provide a detailed picture of how health, sustainability, and responsibility are influencing shopping decisions across Europe. It looks at how these values are shifting, which of them actually drive purchase behavior, and what truly differentiates Polish shoppers from others in the region. The study connects what consumers say with what they actually do, and how it affects their shopping behaviours.

Learn more about the full report to explore the data behind these shifts – and turn insight into action.

Sustainability is no longer a fringe concern – it’s a factor in everyday shopping.

Knowing how shoppers balance values and convenience is key to shaping future strategies, category offers, and brand positioning.

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