How can you make confident pricing and portfolio decisions in a market driven by value-seeking shoppers and retail pressure?

In this webinar, we will explore how YouGov Choices, a conjoint-based solution, helps you test and simulate key commercial decisions before going to market.

Speakers:

Cristina Vasile, Client Service Director Consumer & Retail, YouGov Romania

Stefan Meissner, Senior Marketing Scientist, YouGov

Event:

🗓️ Date: 26.03.2026

🕒 Time: 11:00-12:00

📍 Location: Online (link provided upon registration)

Register now

In today’s evolving FMCG Romanian landscape—shaped by inflation, dynamic retailer negotiations, and increasingly complex portfolios—every pricing, promotion, or assortment decision plays an important role in overall performance. Even small adjustments can influence margins and growth in meaningful ways.

Join us to better navigate today’s turbulent and challenging environment — and prepare to de-risk the painful decisions you are struggling with. This session will help you:

  1. Understand the real impact of your pricing decisions – explore how far you can adjust prices, the trade-off between volume and value, size elasticities, and the impact of shrinkage strategies.
  2. Identify where promotions truly drive growth – uncover trade spend inefficiencies, assess promotional incrementality vs. cannibalization, and evaluate competitive promotion scenarios.
  3. Optimize your portfolio for profitability – detect SKUs that dilute margin, support smarter margin negotiations, and distinguish between pack sizes that create real profit versus volume illusion.
  4. Assess the ROI of distribution expansion – model the value of new listings, understand distribution dependence, and strengthen your position in retailer discussions.

Our goal: support smarter, more confident decisions that drive sustainable growth in a competitive environment.

Register now
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