New partnership combines YouGov Shopper's rich purchase, retailers, and loyalty insights with Accurat's mobility intelligence across Belgium, the Netherlands and Germany.
YouGov Shopper and Accurat today announced a strategic partnership that will give retailers across Belgium, the Netherlands and Germany an even more detailed view of shopper behavior. By combining YouGov Shopper’s established consumer panel insights with Accurat’s mobility data, the partnership will add greater geographic and temporal depth to retailers’ understanding of purchasing, loyalty, switching, and competitive dynamics.
The collaboration brings together YouGov Shopper's expertise in purchase behavior, retailer choice, loyalty, and switching with Accurat's privacy-first location intelligence. This additional geographic dimension will allow retailers to explore established shopper patterns in greater depth across regions, locations, shop groups, and different periods of time.
By combining complementary datasets, retailers will be able to better understand shopper loyalty, switching behavior, and competitive dynamics across national markets as well as within specific regions.
Retailers are under constant and increasing pressure to understand developments across both national markets and individual sales regions, and to react quickly to changes in local competitive dynamics. Our partnership with Accurat adds a complementary layer of geographic insight to YouGov Shopper’s established understanding of purchase behavior, loyalty, and switching. Together, we can help our retail clients examine market developments in greater depth and make better, faster decisions with confidence.
The partnership will enhance and validate both organizations’ data assets and explore complementary solutions that build on YouGov Shopper’s established insights while delivering additional geographic and temporal detail for clients.
Combining YouGov Shopper’s rich understanding of purchasing, retailer choice, and loyalty with Accurat’s mobility intelligence creates an even more detailed view of shopper behavior. This partnership is a natural fit between two privacy-first, data-driven organizations focused on delivering actionable insights for retailers.
Accurat's insights are derived from anonymized, aggregated location data provided by consumers who have explicitly consented to its use. The company's privacy-first approach is designed to ensure robust data protection and GDPR compliance while delivering actionable market intelligence.
Together, YouGov Shopper and Accurat aim to give retailers an even more detailed perspective on consumer behavior, adding geographic depth to established insights into purchasing, retailer choice, loyalty, growth and competition across Belgium, the Netherlands and Germany.