Webinar: Promotions: Short-term boost or long-term brand builder?

What really drives growth in a deal-driven Danish FMCG market?

Promotions play a central role in today’s Danish FMCG market. For many brands, promotions are no longer a tactical add-on – they are a core driver of visibility, volume, and competitiveness.

They create spikes in sales, capture shopper attention, and activate highly price-sensitive segments. But the critical question remains: are promotions building sustainable brand growth – or simply generating short-term volume peaks?

Watch our 30-minute webinar on demand, that was held on April 14th, for a sharp, data-driven deep dive into how promotions truly work in today’s Danish FMCG landscape. This session focuses specifically on the promotional lever – what works, what doesn’t, and what the data actually shows.

Main speakers:
Anne Fjelsten, Global Market Entry Manager
Charlotte Horsten, Commercial Director Denmark

Many retailers and brands rely heavily on promotions. But:

• Do promotions drive true incremental growth?
• Are you building loyal customers – or attracting temporary deal-seekers?
• Do price discounts strengthen your competitive position – or erode over time?

We unpacked what the data reveals about the true impact of promotional activity on brands and products.

Watch today and gain the insights you need to strengthen your commercial strategy.