Polish shopper behavior: What shapes responsible buying decisions in FMCG?

What drives responsible shopping in FMCG?

Today’s shoppers are no longer guided only by price and promotion.

Understanding how consumers shop and how the retail landscape evolves is essential for navigating the dynamic FMCG market in Poland. This reports bring together comprehensive insights into shopper behavior and retail performance, offering a data-driven perspective on key trends, consumer segments, and market structure.

1. Shopping Monitor
   A diagnostic of shopper behavior in the FMCG market. It includes an analysis of purchasing trends, shopper segmentation, as well as the perception of retail chains and consumers’ willingness to recommend them.
2. Retail Monitor
   An overview of the retail landscape in Poland, covering key shopping-related topics such as the value of the FMCG market, KPIs by channel and retail chain, and consumer demographics.