Webinar: Winning in a market under pressure

How do brands grow when the Norwegian FMCG market is under pressure?

What does it take to win in a market where consumers are more price-sensitive, competition is intensifying, and growth is harder to achieve?

Across the Norwegian FMCG market, brands are operating under increasing pressure. Economic uncertainty, shifting consumer expectations, and aggressive competition are forcing companies to rethink how they position and grow their brands.

In this environment, a strong brand strategy is no longer a long-term ambition – it’s a critical commercial lever.

Join our free 30-minute webinar where we’ll explore how brands can strengthen their market position, stay relevant to consumers, and drive growth – even when conditions are challenging.

Date: 21 April
Time: 10:00 AM CET

Main speakers:
Jenny Holthe Rognes, Market Entry Manager
Amalie Skjelland, Market Research Consultant

In this webinar, we will explore:

Many brands today face the same challenge: how to balance short-term commercial pressure with long-term brand strength.

During this session, we will discuss:

• How economic pressure is changing consumer behaviour in Norway
• Why strong brand positioning matters more than ever in competitive markets
• How brands can maintain relevance when consumers become more price-driven
• What companies can do to strengthen their market position and unlock growth

Drawing on market insights from our panel of 5000 households, we will share practical perspectives on how brands can remain competitive and resilient in uncertain times.

Get the insights you need to better align your strategies with Norwegian consumer realities – and turn market understanding into smarter decisions and sustainable growth.