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Date: Thursday, 28 May 2026
Time: 10:00 – 17:00
Location: Kattebroek | Dilbeek
Audience: FMCG & Retail professionals
Attendance: Free (registration required)
Why attend YouGov Insights Forum Belgium 2026?
Under the theme of Facts. Focus. Forward., this year’s forum is designed to help you replace intuition with shopper evidence, prioritize the right opportunities, and turn shopper insight into confident, future-ready decisions:
- Facts: reliable shopper data that replaces intuition with evidence.
- Focus: prioritizing what truly drives growth in complex, competitive markets.
- Forward: using insights as a strategic asset to stay ahead, not just keep up.
Agenda & speakers
The YouGov Insights Forum Belgium 2026 brings together senior FMCG, retail and academic experts for a day of data‑driven insights, practical cases and strategic reflection. Below is an overview of the programme.
| Time | Description | Speaker/Organisation |
|---|---|---|
10:15 | Welcome with coffee. | |
10:45 | Winning the game: Why shoppers come, buy and return. | Tom Cornelis (Commercial Lead Belgium, YouGov) |
11:20 | Cross-border purchases: Key facts and economic realities for Belgian retail. | Kim Fredericq Evangelista (Chief Economist, Comeos) |
11:40 | From insights to action: rethinking category management in mature dairy markets. | Marie Claeys (Category Management Lead Belgium, FrieslandCampina) |
12:00 | Lunch & networking |
| Time | Description | Speaker/Organisation |
|---|---|---|
13:00 | Reality & resilience: The shopper’s balancing act. | Lenneke Schils (Global Insights Director, YouGov) |
13:20 | The impact of radical store transformations. | Els Breugelmans (Full Professor, KU Leuven) |
13:40 | How relevance became Yakult’s growth engine. | Caroline Wick (Marketing Manager, Yakult Belgium) |
14:00 | Zespri, A premium value creator in the fruit aisle for retailers. | Jochen Wyns (Regional Market Manager, Zespri Benelux & Nordics) |
14:20 | Short break for coffee and conversations. |
| Time | Description | Speaker/Organisation |
|---|---|---|
14:50 | Ritchie 2.0: the re-launch of an old family brand. | Jan Verlinden (Chief Lemonade Maker, Ritchie) |
15:10 | Most Chosen Brands Awards | Corinne Stockemer (Senior Account Manager, YouGov) & Yves Uerlings (Team Lead AST Solutions, YouGov) |
15:30 | Wrap-up | Davy Van Raemdonck (Director Belgium & Netherlands, YouGov Shopper) |
15:45 | Reception & networking |
Reserve your spot and move forward with confidence
If you are responsible for driving growth across marketing, commercial, or insights functions, this event provides the clarity and evidence needed to move forward with confidence.