YouGov Insights Forum Belgium 2026: Facts. Focus. Forward.

Date: Thursday, 28 May 2026

Time: 10:00 – 17:00

Location: Kattebroek | Dilbeek

Audience: FMCG & Retail professionals

Attendance: Free (registration required)

YouGov Insights Forum Belgium 2026

Under the theme of Facts. Focus. Forward., this forum was designed to help participants replace intuition with shopper evidence, prioritize the right opportunities, and turn shopper insight into confident, future-ready decisions:

• Facts: reliable shopper data that replaces intuition with evidence.
• Focus: prioritizing what truly drives growth in complex, competitive markets.
• Forward: using insights as a strategic asset to stay ahead, not just keep up.

Agenda & speakers

The YouGov Insights Forum Belgium 2026 brought together senior FMCG, retail and academic experts for a day of data‑driven insights, practical cases and strategic reflection. Below is an overview of the programme of the day.

Session 1 — Plenary session

This session focused on understanding shopper behaviour, market dynamics and category decision‑making in the Belgian retail landscape.

Session 2 — Plenary session

Session 2 explored how brands and retailers navigate complexity, adapt to changing shopper expectations and drive growth through relevance and transformation.

Session 3 — Plenary session

The final session highlighted brand relaunches, recognized leading brands through the Most Chosen Brands Awards, and wrapped up the key insights from the day.