YouGov Insights Forum Belgium 2026: Facts. Focus. Forward.

Date: Thursday, 28 May 2026

Time: 10:00 – 17:00

Location: Kattebroek | Dilbeek

Audience: FMCG & Retail professionals

Attendance: Free (registration required)

Why attend YouGov Insights Forum Belgium 2026?

Under the theme of Facts. Focus. Forward., this year’s forum is designed to help you replace intuition with shopper evidence, prioritize the right opportunities, and turn shopper insight into confident, future-ready decisions:

• Facts: reliable shopper data that replaces intuition with evidence.
• Focus: prioritizing what truly drives growth in complex, competitive markets.
• Forward: using insights as a strategic asset to stay ahead, not just keep up.

Shopper insights from leading voices

At the heart of our event are perspectives from senior industry leaders and YouGov experts working at the intersection of data, strategy, and commercial performance.

External speakers:

• Kim Fredericq Evangelista (Chief Economist, Comeos)
  • Cross-border purchases: Key facts and economic realities for Belgian retail.
• Jochen Wyns (Regional Market Manager, Zespri Benelux & Nordics)
  • Zespri, A premium value creator in the fruit aisle for retailers.
• Jan Verlinden (Chief Lemonade Maker, Ritchie)
  • Ritchie 2.0 : the re-launch of an old family brand.
• Els Breugelmans (Full Professor, KU Leuven)
  • The impact of radical store transformations.
• Marie Claeys (Category Management Lead Belgium, FrieslandCampina)
  • From insights to action: rethinking category management in mature dairy markets.
• Caroline Wick (Marketing Manager, Yakult Belgium)

Reserve your spot and move forward with confidence

If you are responsible for driving growth across marketing, commercial, or insights functions, this event provides the clarity and evidence needed to move forward with confidence.