YouGov x MLDK Breakfast Briefing 2026

Grow in a market under pressure – insights, trends & strategic levers

Navigate 2026 with confidence

Join us for an exclusive morning event designed for FMCG professionals, brand owners, category managers, and retail decision-makers looking to steer growth in a market defined by inflation, shifting shopper behavior, and increased budget pressure.

YouGov and MLDK – Mærkevareleverandørerne – invite you to a free breakfast session featuring fresh data, actionable insights, and strategic recommendations to help brands stay competitive in turbulent times.

Enjoy coffee, tea, and croissants while connecting with peers – and leave with inspiration you can apply immediately in your commercial planning.

Why attend?

In collaboration with MLDK, YouGov will unpack the forces shaping the Danish FMCG landscape today. You will gain:

A real-time pulse check on the Danish FMCG market

• Key trends, pressures, and consumer shifts defining the current retail environment.

Deep insights into how Danish shoppers are coping with inflation

• What motivates consumers today?
• How are their priorities changing?
• Which value perceptions truly drive decisions?

A clear understanding of promotions as a strategic growth lever

• Why promotions matter more than ever
• How to win in a bargain-hunting mindset
• Which promotion types deliver the highest ROI and commercial efficiency

Event Details

COPENHAGEN – B!ngs

Tuesday, March 3rd 2026

Time: 09:00-11:00

Address: Vesterbrogade 149, 1620 Copenhagen

VEJLE – Advice House

Thursday, March 5th 2026

Time: 09:00-11:00

Address: Advice House, Dandy Business Park, Lysholt Allé 10

Seats are limited – secure your spot

Participation is free, but capacity is capped. Don’t miss the chance to gain new insights and strengthen your commercial strategy for the year ahead.

We look forward to welcoming you.