Discover how to pinpoint your highest-impact growth levers, and turn data into confident, value-driving decisions.Register for the webinar

What’s really driving your category’s growth: more buyers, stronger loyalty, or higher spend?

Most category teams are swimming in data but still can’t answer that question with confidence.

Join YouGov FMCG & Retail expert Dr. Linda van Rijn for a 45-minute live session revealing a smarter, quantified way to identify your category’s true growth levers and focus where it pays back most.

In this webinar, you’ll learn how to:

  • Identify which subcategory, segment, or brand focus would unlock the most category value
  • Quantify whether buyer acquisition or loyalty delivers greater ROI
  • Prioritize the growth levers that have the biggest measurable business impact
  • Align retailer and brand teams on fact-based growth opportunities
  • Replace opinion-based planning with data-driven clarity

Gain actionable insights and proven frameworks to transform shopper data into strategic advantage and start quantifying what truly drives category growth.

Date: November 18
Time: 11 AM CET

Speaker:

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Secure your place today to start building a growth strategy that delivers real market impact.