What’s really driving your category’s growth: more buyers, stronger loyalty, or higher spend?
Most category teams are swimming in data but still can’t answer that question with confidence.
Join YouGov FMCG & Retail expert Dr. Linda van Rijn for a 45-minute live session revealing a smarter, quantified way to identify your category’s true growth levers and focus where it pays back most.
In this webinar, you’ll learn how to:
- Identify which subcategory, segment, or brand focus would unlock the most category value
- Quantify whether buyer acquisition or loyalty delivers greater ROI
- Prioritize the growth levers that have the biggest measurable business impact
- Align retailer and brand teams on fact-based growth opportunities
- Replace opinion-based planning with data-driven clarity
Gain actionable insights and proven frameworks to transform shopper data into strategic advantage and start quantifying what truly drives category growth.
Date: November 18
Time: 11 AM CET
Speaker:

Secure your place today to start building a growth strategy that delivers real market impact.
