FMCG Insights Calendar 2025

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The festive season is here, and we’re excited to introduce the FMCG Insights Calendar 2025! Starting December 1st, open a new insight every day – each one curated by YouGov experts to help you plan smarter for 2026.

Stay ahead of trends, understand shoppers, and explore consumer behavior across Europe – all in one place.

What will you unlock?

Explore what the FMCG trend journey of the future looks like. Understand how the current financial situation of households impacts shopping behavior. Learn how consumer trust in brands and retailers is evolving. See which products are making it into shopping carts this festive season, and gain insights into the growing role of sustainability in consumer choices.

How it works

Select your country to see relevant insights
Open a daily “present” starting December 1st
Register to receive weekly notifications and stay up to date

Every insight is powered by our trusted YouGov shopper intelligence data – helping you make smarter decisions for 2026 and beyond.

Related topics

Behavior change

Category management

Path to purchase

Shopper intelligence

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