Unlock shopper insights with FMCG Shopper Types

Across Europe, 130.1 million households spend on FMCG.
How can your brand connect with them most effectively?

Discover FMCG Shopper Types – an internationally harmonized, shopper-based typology covering the full FMCG market. Designed for both retailers and manufacturers, it’s the only segmentation model that blends real purchase data with shoppers’ attitudes and opinions in one unified source.

Harmonized, comparable, actionable.
Gain a 360° view of your shoppers to:

• Target effectively across categories, brands, and products
• Standardize marketing strategies across countries
• Capture the full retail landscape and link insights to real shopping data
• Identify lost opportunities, optimize category planning, and personalize offers that benefit retailers, manufacturers, and shoppers alike.