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YouGov, a global leader in market research and data analytics, is introducing a major strategic panel enhancement in Norway, unlocking a new era of shopper intelligence for the Fast-Moving Consumer Goods (FMCG) sector.
By combining passive data collection from our YouGov shopper panel with survey data from our YouGov panel, YouGov will now capture real-time consumer attitudes and observed behavior – as they happen. This next-generation approach delivers richer, more diverse data sets, enabling Norwegian businesses to better navigate today's complex FMCG market and make faster, data-driven decisions.
“This launch in Norway marks a significant milestone in our Nordic expansion strategy. By introducing passive data collection through our YouGov shopper panel, we're not only entering a new market but also revolutionizing how we gather consumer insights. Norway is a new market for YouGov shopper and this innovative approach sets the stage for our continued growth across the Nordic region” says Stefan Heremans, President of YouGov Shopper and continues:
“Our combination of traditional panel methods with cutting-edge passive data collection is providing unparalleled insights into FMCG consumer behavior, offering our clients a competitive edge in this dynamic market.”
Leveraging YouGov's global panel of over 29 million members across 63 markets, the enhanced panel infrastructure in Norway brings together the best of both worlds: proven survey research from our YouGov panel and cutting-edge behavioral data through automated receipt data collection with a panel size of 5000 households. This integration delivers a more holistic view of the consumer, while maintaining the highest standards of privacy and data protection.
Key benefits for Norwegian FMCG brands and retailers:
- Enhanced panel infrastructure for broader and deeper consumer coverage
- Real-time tracking of shopping patterns and purchase behavior
- Seamless integration of observed behavior and survey data
- Local customization to reflect Norwegian consumer dynamics
Additionally, this enhancement allows YouGov to support clients across multiple markets with comparable data, enabling more comprehensive and consistent insights across regions.
"We're excited to bring this strategic enhancement to Norway," says Jenny Rognes, Market Entry Manager, YouGov. "It offers our clients the research reality on shopper attitudes and behaviors, empowering them to stay ahead in a fast-changing retail market."
The Norwegian launch is part of a broader European expansion of YouGov's advanced data collection capabilities, reinforcing the company's commitment to delivering innovative, future-ready research solutions across the continent.
With access to millions of interconnected data points and real-time trend tracking, Norwegian businesses can now harness YouGov's shopper intelligence to drive growth and confidently explore new opportunities.
About YouGov
YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the US, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world’s largest research networks.
Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 63 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.