Who Cares? Who Does? Health Report - 2nd edition

Our Who Cares? Who Does? Health Report explores the role health plays in shaping shopper decisions and brand performance across Europe.

Maximize your brand strategy by aligning with health trends, and identify consumer segments based on real behavior to optimize performance. With the right health-focused intelligence, you can turn insights into growth opportunities and lasting impact for your brand.

Understand the maturity of health-driven shopper markets, define and target the right segments, quantify the value of engaged consumers, and build a go-to-market plan backed by real shopper behavior and evidence-based case studies.

Explore the latest in health-related shopper behavior:

• Single-source survey data from 15 European countries
• Customize segmentation for your business needs
• Link segments to category databases to see what health-conscious shoppers are buying